Empowering luxury leaders with exclusive insight.

Rapha’s Fran Millar on Rebuilding a Brand from the Inside Out

Rapha built one of cycling’s most devoted communities, then spent seven years diluting the very identity that made it matter. Fran Millar, appointed chief executive in September 2024, is now tasked with winning it back.

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Featured Insights

DIGITAL

Presence over archive: how heritage brands can lead with digital authority

There is an unspoken rule in heritage brand design: the more storied the maison, the more it should disappear. Let the product speak, let the archive breathe, keep the identity quiet and the palette restrained. The brand as vessel, not voice.

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DIGITAL

FOBO: Why the Luxury Industry’s Fear of Becoming Obsolete Is the Only Fear Worth Having

FOMO is out. FOBO – the Fear of Becoming Obsolete – is the defining anxiety of our professional moment. For an industry built on permanence, heritage, and the primacy of the human hand, it may also be the only fear worth taking seriously.

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LEADERS

Swiss Watchmaking’s Most Seasoned Voice on Why the Industry’s High End Has Nothing to Fear

Jean-Claude Biver has spent five decades navigating every crisis the Swiss watch industry has produced and his verdict on the current one is consistent with all of them. The high end does not sell watches. It sells dreams, desire and eternity. That, he argues, is precisely why it has nothing to fear.

LEADERS

India’s Titan: The Watchmaker That Wants to Rewrite the Rules of Luxury

As Swiss watch exports contract and the mid-range empties out, an Indian giant with 200 million watches sold and a $46,000 tourbillon in its portfolio is quietly assembling a case that the establishment may find difficult to dismiss.

LEADERS

Max Büsser on Risk, Creativity and the Unlikely Empire of MB&F

Twenty years after founding MB&F on instinct, insufficient capital, and an unfinished sketch, Maximilian Büsser reflects on what it costs and what it takes to build a creative brand that refuses to grow up

LEADERS

Market Share Over Market Size: Jean-Christophe Babin on Bulgari’s Record Year Amid Industry Decline

While LVMH reported declining revenues and the Swiss watch industry contracted in 2025, Bulgari CEO Jean-Christophe Babin delivered record results across jewellery, watches, and hotels – revealing why passion and market share gains matter more than market conditions.

CONSUMERS

Luxury’s New Power Play: Why Culture Now Outranks Craft

The traditional pillars of luxury – rarity, exclusivity, and artisanal craft are giving way to a new currency. For decades, the industry was defined by the tangible: the precise stitch, the rare skin, the silent atelier. That is no longer enough. As houses such as Louis Vuitton and Dior demonstrate, the industry has shifted from selling objects to brokering cultural capital, and for the modern consumer, luxury is less defined by what one possesses than by the cultural space one inhabits.

DIGITAL

The Great Rotation: Luxury Watch Demand Shifted Upmarket in 2025

Independent haute horlogerie surged while the accessible middle contracted, and social media went quiet everywhere.

LEADERS

How Polestar CEO Michael Lohscheller Is Steering the EV Brand Toward Profitability

With 34% sales growth, a younger customer base, and an unwavering commitment to sustainability, the Swedish electric carmaker is proving that challenger brands can thrive in a market dominated by legacy giants

luxury Innovation tracker

The Luxury Innovation Tracker™ is a trend and insights tool that helps luxury brands stay ahead by identifying cutting-edge innovations across industries. Screening around 300 initiatives annually across 9 key verticals, it highlights best-in-class digital, retail, and marketing strategies from over 70 top-performing brands.

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Luxury Ads Monitoring

Luxury Ads Monitoring™ is a competitive intelligence tool that tracks and analyzes advertising strategies of 47+ luxury brands across 24 markets, with data refreshed every two days. It monitors over 76,000 ads on Meta platforms, offering insights into creative formats, messaging, and product focus.

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DEMANDTRACKER

DemandTracker™ is a powerful tool that measures luxury consumer interest by analyzing global search demand. Tracking 2.6 billion yearly searches across 64 markets and 88,000 keywords, it provides precise insights into brand and collection popularity for 72 watches and jewelry brands.

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IG Luxury Tracker

The IG Luxury Tracker tracks social media performance of 70 prestigious watch and jewelry brands including Tiffany & Co., Bulgari, Rolex, Cartier, and Patek Philippe, ranking them based on engagement rates, follower growth, and content effectiveness to measure Instagram effectiveness in the luxury sector.

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