Three years after taking the helm of the British watchmaker, Bremont’s chief executive tells why cutting the collection, holding the price ladder and a lunar rover collaboration are the pillars of its recovery.
Leaders
Latest articles on Leaders
LEADERS6 min read
The Architect of Private Luxury: Guido Terreni on Parmigiani’s Relaunch and the Future of Independent Watchmaking
As Swiss watchmaking consolidates around a shrinking group of dominant names, the chief executive of Parmigiani Fleurier makes the case for a different kind of desirability — one built not on visibility, but on discernment.
LEADERS6 min read
How Acqua di Parma Is Navigating a Polarised Fragrance Market Without Losing Its Identity
As prestige fragrance outpaces every other beauty category and niche players multiply, Acqua di Parma CEO Giulio Bergamaschi tells why the brands best placed to endure the moment are those that never chased it.
LEADERS7 min read
Ten Years in the Desert: How Hind Seddiqi Built the Watch World’s Most Coveted Gathering
Ten years ago, Dubai Watch Week was an outlier with ambitions that seemed, at best, optimistic. Today it has a waiting list of brands, a Rolex CEO on its stage, and no intention of becoming anything other than exactly what it always was.
LEADERS7 min read
Rapha’s Fran Millar on Rebuilding a Brand from the Inside Out
Rapha built one of cycling’s most devoted communities, then spent seven years diluting the very identity that made it matter. Fran Millar, appointed chief executive in September 2024, is now tasked with winning it back.
LEADERS7 min read
Swiss Watchmaking’s Most Seasoned Voice on Why the Industry’s High End Has Nothing to Fear
Jean-Claude Biver has spent five decades navigating every crisis the Swiss watch industry has produced and his verdict on the current one is consistent with all of them. The high end does not sell watches. It sells dreams, desire and eternity. That, he argues, is precisely why it has nothing to fear.
LEADERS6 min read
India’s Titan: The Watchmaker That Wants to Rewrite the Rules of Luxury
As Swiss watch exports contract and the mid-range empties out, an Indian giant with 200 million watches sold and a $46,000 tourbillon in its portfolio is quietly assembling a case that the establishment may find difficult to dismiss.
LEADERS9 min read
Max Büsser on Risk, Creativity and the Unlikely Empire of MB&F
Twenty years after founding MB&F on instinct, insufficient capital, and an unfinished sketch, Maximilian Büsser reflects on what it costs and what it takes to build a creative brand that refuses to grow up
