Luxury Society is published by DLG, the strategic growth platform for the world’s most prestigious maisons.
Grounded in over two decades of luxury expertise, DLG turns complexity into clarity, and intelligence into action. Our proprietary data layer LuxuryIQ captures over 1.4 billion signals across 185+ brands and 64 markets, including the Chinese platforms Western intelligence cannot reach. Consumer demand, competitive moves, marketing activities, secondary markets, brand health: we detect the blind spots, investigate the cause, draft the response, secure approval, and execute on behalf of the brand.

LuxuryIQ informs every discipline we deliver: strategy, media, creative and technology – increasingly accelerated by proven AI agents, and entrusted to a team of luxury professionals: strategists, analysts, creatives, and engineers.