E-commerce is without a doubt the most rapidly developing segment of the Chinese luxury market. Consumer expectations and perceptions of e-commerce channels have evolved far beyond simple transactions as the overall landscape has matured. Chester Cheng, President of Buy Quickly, discussed e-commerce opportunities in China and how emerging technologies will reshape the industry.
[Video] LS Keynote Shanghai 2023: The Future of Luxury E-commerce
E-commerce is without a doubt the most rapidly developing segment of the Chinese luxury market. Consumer expectations and perceptions of e-commerce channels have evolved far beyond simple transactions as the overall landscape has matured. Chester Cheng, President of Buy Quickly, discussed e-commerce opportunities in China and how emerging technologies will reshape the industry.
