Campaigns

For Marketers, Does It Even Matter If It’s Not Real?

by

Anne-Sophie Scharff

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As the use of artificial intelligence opens up more opportunities for brands to express their creativity on social media, does it even matter to marketers whether the content created is real or not, if the reactions or responses from their audiences are positive?

As the use of artificial intelligence opens up more opportunities for brands to express their creativity on social media, does it even matter to marketers whether the content created is real or not, if the reactions or responses from their audiences are positive?

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