Ten years ago, Dubai Watch Week was an outlier with ambitions that seemed, at best, optimistic. Today it has a waiting list of brands, a Rolex CEO on its stage, and no intention of becoming anything other than exactly what it always was.
Empowering luxury leaders with exclusive insight.
Featured Insights
RETAIL5 min read
When Luxury Becomes Too Accessible
Modern luxury is increasingly negotiating a difficult balance between exclusivity and relevance. Collaborations like Swatch × Audemars Piguet reveal how brands are adapting to a more participation-driven luxury economy but they also raise uncomfortable questions about how much accessibility luxury can absorb before symbolic prestige begins to weaken.
DIGITAL6 min read
Presence over archive: how heritage brands can lead with digital authority
There is an unspoken rule in heritage brand design: the more storied the maison, the more it should disappear. Let the product speak, let the archive breathe, keep the identity quiet and the palette restrained. The brand as vessel, not voice.
DIGITAL7 min read
FOBO: Why the Luxury Industry’s Fear of Becoming Obsolete Is the Only Fear Worth Having
FOMO is out. FOBO – the Fear of Becoming Obsolete – is the defining anxiety of our professional moment. For an industry built on permanence, heritage, and the primacy of the human hand, it may also be the only fear worth taking seriously.
Podcasts
The Luxury Society Podcast. Weekly dialogues with luxury leaders.
The Luxury Society Podcast, brought to you by DLG (Digital Luxury Group), brings exclusive insider conversations on the transformation of the luxury industry as it expands its influence across sports, entertainment and culture.
Blending data-driven insights, expert analysis and engaging storytelling, it connects executives, visionaries and emerging trends in a dynamic mix of fact, expertise and entertainment. Hosted by Robin Swithinbank and David Sadigh.
BONUS episode: Robin, David & Dominic talk AI & ‘FOBO’, the Fear of Becoming Obsolete
Right time, right price: LVMH’s Jean-Christophe Babin on Bulgari’s hotels & TAG Heuer’s CEO woes
Margin gains: Edouard Meylan on turning Moser into an independent powerhouse
BONUS Episode: Robin and David review Dubai Watch Week
Ride and seek: Fran Millar on her plans for Rapha’s turnaround
The show must go on: Ilaria Resta takes Audemars Piguet into a new era
Latest Articles
LEADERS7 min read
Rapha’s Fran Millar on Rebuilding a Brand from the Inside Out
Rapha built one of cycling’s most devoted communities, then spent seven years diluting the very identity that made it matter. Fran Millar, appointed chief executive in September 2024, is now tasked with winning it back.
LEADERS7 min read
Swiss Watchmaking’s Most Seasoned Voice on Why the Industry’s High End Has Nothing to Fear
Jean-Claude Biver has spent five decades navigating every crisis the Swiss watch industry has produced and his verdict on the current one is consistent with all of them. The high end does not sell watches. It sells dreams, desire and eternity. That, he argues, is precisely why it has nothing to fear.
LEADERS6 min read
India’s Titan: The Watchmaker That Wants to Rewrite the Rules of Luxury
As Swiss watch exports contract and the mid-range empties out, an Indian giant with 200 million watches sold and a $46,000 tourbillon in its portfolio is quietly assembling a case that the establishment may find difficult to dismiss.
LEADERS9 min read
Max Büsser on Risk, Creativity and the Unlikely Empire of MB&F
Twenty years after founding MB&F on instinct, insufficient capital, and an unfinished sketch, Maximilian Büsser reflects on what it costs and what it takes to build a creative brand that refuses to grow up
LEADERS8 min read
Market Share Over Market Size: Jean-Christophe Babin on Bulgari’s Record Year Amid Industry Decline
While LVMH reported declining revenues and the Swiss watch industry contracted in 2025, Bulgari CEO Jean-Christophe Babin delivered record results across jewellery, watches, and hotels – revealing why passion and market share gains matter more than market conditions.
CONSUMERS4 min read
Luxury’s New Power Play: Why Culture Now Outranks Craft
The traditional pillars of luxury – rarity, exclusivity, and artisanal craft are giving way to a new currency. For decades, the industry was defined by the tangible: the precise stitch, the rare skin, the silent atelier. That is no longer enough. As houses such as Louis Vuitton and Dior demonstrate, the industry has shifted from selling objects to brokering cultural capital, and for the modern consumer, luxury is less defined by what one possesses than by the cultural space one inhabits.
DIGITAL7 min read
The Great Rotation: Luxury Watch Demand Shifted Upmarket in 2025
Independent haute horlogerie surged while the accessible middle contracted, and social media went quiet everywhere.
LEADERS9 min read
How Polestar CEO Michael Lohscheller Is Steering the EV Brand Toward Profitability
With 34% sales growth, a younger customer base, and an unwavering commitment to sustainability, the Swedish electric carmaker is proving that challenger brands can thrive in a market dominated by legacy giants
The tools
Rehub COMPASS
Track luxury brands’ e-commerce and social media performance to benchmark commercial execution and digital impact.
Rehub SPECTRUM
Monitoring the grey market to identify pricing gaps, discounting trends, and sales cannibalisation risks.
Rhub SENTINEL
Analysing the pre-owned market to assess brand desirability, resale dynamics, and circular economy opportunities.