Empowering luxury leaders with exclusive insight.

TAG Heuer’s Billion-Dollar Formula for Success

In an exclusive interview for The Luxury Society Podcast’s inaugural episode, TAG Heuer CEO Antoine Pin reveals how the brand’s historic return to Formula 1 aims to conquer new markets, seduce younger consumers, and win the ultimate battle: The one for our wrists.

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Featured Insights

CONSUMERS

The New Chinese Luxury Consumer: A Market at a Crossroads

A new era of sophisticated spending emerges as China’s luxury sector navigates economic uncertainty and evolving consumer identities.

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LEADERS

The Porsche Playbook: Building a €40 Billion Brand Through Generational Dialogue

From strategic gaming ventures to unexpected collaborations, Deniz Keskin reveals how Porsche drives growth by prioritising emotional connections before purchase intent – a luxury marketing blueprint that’s redefining industry fundamentals

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CONSUMERS

Luxury Fast Track: How Formula 1 Is Reshaping The Premium Brand Landscape

As the world’s most glamorous motorsport accelerates into a new era of unprecedented popularity, luxury brands are racing to capitalize on Formula 1’s explosive growth and coveted audience.

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Latest Articles

DIGITAL

COMPASS Index Q1 2025: Capitalising on the Lunar New Year

The first quarter is always a busy season in China, as it coincides with the biggest local festival—Lunar New Year. It not only marks a shopping season but also serves as a prime opportunity for brands to connect with Chinese consumers. The all-new COMPASS Index Q1 2025 from Re-Hub dissects how brands performed this quarter in terms of marketing and e-commerce.

CONSUMERS

Luxury Market Shifts in 2025: From LVMH’s Results to the Impact of Tariffs on Gold

As market volatility, strategic acquisitions, and commodity price fluctuations converge, the luxury industry finds itself at a pivotal juncture where traditional metrics of success are being redefined, and industry leaders are adapting their strategies to navigate an increasingly complex global environment.

CONSUMERS

The Great Luxury Redistribution: Is Chinese Spending Really Declining?

Despite economic headwinds, Chinese luxury consumption remains resilient – it is simply changing location. An industry insider reveals why brands must look beyond domestic sales figures to understand the true state of the market.

RETAIL

Shop and Awe: The Spectacle Economy Comes to Retail

For retailers still wedded to the stack-‘em-high approach, the writing is on the minimally decorated wall. In an age where anything can be delivered tomorrow, physical stores must offer something worth leaving home for.

LEADERS

Time for Change: How Watches of Switzerland Is Reinventing Luxury Retail

Brian Duffy, CEO of Watches of Switzerland Group, reveals how the luxury watch powerhouse is defying industry trends through strategic partnerships, digital innovation, and a booming certified pre-owned market

DIGITAL

Redefine Tmall: A Mega App beyond Transaction

The Luxury Maisons’ Tmall Imperative report release by DLG guides luxury brands in optimising their Tmall strategy amid China’s evolving luxury landscape.

DIGITAL

Report: WeChat Luxury Index 2024

The newly released WeChat Luxury Index examines how high-end and luxury brands achieve marketing or business objectives on WeChat. The report also showcases a ranking of these brands, evaluating whether their offerings and services on WeChat are developed enough to meet the sophisticated demands of today’s consumers.

luxury Innovation tracker

The Luxury Innovation Tracker™ is a trend and insights tool that helps luxury brands stay ahead by identifying cutting-edge innovations across industries. Screening around 300 initiatives annually across 9 key verticals, it highlights best-in-class digital, retail, and marketing strategies from over 70 top-performing brands.

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Luxury Ads Monitoring

Luxury Ads Monitoring™ is a competitive intelligence tool that tracks and analyzes advertising strategies of 47+ luxury brands across 24 markets, with data refreshed every two days. It monitors over 76,000 ads on Meta platforms, offering insights into creative formats, messaging, and product focus.

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DEMANDTRACKER

DemandTracker™ is a powerful tool that measures luxury consumer interest by analyzing global search demand. Tracking 2.6 billion yearly searches across 64 markets and 88,000 keywords, it provides precise insights into brand and collection popularity for 72 watches and jewelry brands.

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IG Luxury Tracker

The IG Luxury Tracker tracks social media performance of 70 prestigious watch and jewelry brands including Tiffany & Co., Bulgari, Rolex, Cartier, and Patek Philippe, ranking them based on engagement rates, follower growth, and content effectiveness to measure Instagram effectiveness in the luxury sector.

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