Campaigns

The Case for Virtual Influencers

Influencers | Social Media

Consumers

Understanding Segments Of Affluent Millennials Part 1: Active Influencers

Influencers | Millennials | UHNW

Digital

How Luxury Brands Are Leveraging The New Influencers

Beauty | Influencers | Millennials | Social Media

Campaigns

Our Pick of 2017 Male Influencers for Luxury Watch Brands

Influencers | Social Media | Watches

Retail

75% of Fashion Brands Actively Use Social Influencers

Beauty | Fashion | Influencers | Reports

Digital

The 6 Categories of Influencers Luxury Brands Need to Know

Influencers | Social Media

Digital

4 China Marketing Experts: How Can Brands Use Traveling Influencers?

China | Hospitality | Influencers | Travel

Campaigns

Leveraging Influencers to Create Conversations Online: Rosewood Hotels and Resorts

Hospitality | Influencers | Travel

Retail

How to Use New Retail Online-to-Offline Marketing with China Influencers

China | Generation Z | Influencers

Digital

From Influencers to Influential Users: Letting Instagram Data Tell the Story

Influencers | Social Media

Events

Chinese Influencers Are Making Watch Fairs Cool Again, Here’s How

China | Influencers | Watches

Campaigns

How Caran d’Ache’s Influencer Campaign Helped It To Connect To A New Generation

Influencers | Social Media | Writing Instruments

Digital

Tapping into Influencer Insights for Successful Selling in China

China | Influencers | Social Media

Digital

The Future of Influencer Marketing Is in China

China | Influencers | Search

Digital

Social Listening Should be Centerpiece of Luxury Brands’ Social Media Strategies

Influencers | Social Media

Events

[Video] Fireside Interview: Turning A Personal Brand Into A Profitable Business

China | Keynote

Campaigns

Influencer Q&A: The Gentleman Blogger

Influencers | Social Media | Watches

Campaigns

Carl F. Bucherer Strengthens Influencer Relationships in Debut Effort

Influencers | Watches

Campaigns

Inside the Mind of a Luxury Influencer: An Exclusive Interview with Soraya Bakhtiar

Influencers

Retail

What We've Read: Can America Build a Luxury Powerhouse to Rival Europe’s?