As Swiss watchmaking consolidates around a shrinking group of dominant names, the chief executive of Parmigiani Fleurier makes the case for a different kind of desirability — one built not on visibility, but on discernment.
Empowering luxury leaders with exclusive insight.
Featured Insights
RETAIL5 min read
When Luxury Becomes Too Accessible
Modern luxury is increasingly negotiating a difficult balance between exclusivity and relevance. Collaborations like Swatch × Audemars Piguet reveal how brands are adapting to a more participation-driven luxury economy but they also raise uncomfortable questions about how much accessibility luxury can absorb before symbolic prestige begins to weaken.
DIGITAL6 min read
Presence over archive: how heritage brands can lead with digital authority
There is an unspoken rule in heritage brand design: the more storied the maison, the more it should disappear. Let the product speak, let the archive breathe, keep the identity quiet and the palette restrained. The brand as vessel, not voice.
DIGITAL7 min read
FOBO: Why the Luxury Industry’s Fear of Becoming Obsolete Is the Only Fear Worth Having
FOMO is out. FOBO – the Fear of Becoming Obsolete – is the defining anxiety of our professional moment. For an industry built on permanence, heritage, and the primacy of the human hand, it may also be the only fear worth taking seriously.
Podcasts
The Luxury Society Podcast. Weekly dialogues with luxury leaders.
The Luxury Society Podcast, brought to you by DLG, brings exclusive insider conversations on the transformation of the luxury industry as it expands its influence across sports, entertainment and culture.
Blending data-driven insights, expert analysis and engaging storytelling, it connects executives, visionaries and emerging trends in a dynamic mix of fact, expertise and entertainment.
Hosted by Robin Swithinbank and David Sadigh.
The great luxury reset: how to beat the chaos with Professor Stéphane Girod
Shooting for the Moon: Davide Cerrato on rebooting Bremont
The pleasure of excellence: Parmigiani’s Guido Terreni on private luxury
Risky business: Max Büsser of MB&F on how pride comes before it all
Right time, right price: LVMH’s Jean-Christophe Babin on Bulgari’s hotels & TAG Heuer’s CEO woes
Not for everyone: Michael Lohscheller’s common sense approach to Polestar
Latest Articles
LEADERS6 min read
How Acqua di Parma Is Navigating a Polarised Fragrance Market Without Losing Its Identity
As prestige fragrance outpaces every other beauty category and niche players multiply, Acqua di Parma CEO Giulio Bergamaschi tells why the brands best placed to endure the moment are those that never chased it.
LEADERS7 min read
Ten Years in the Desert: How Hind Seddiqi Built the Watch World’s Most Coveted Gathering
Ten years ago, Dubai Watch Week was an outlier with ambitions that seemed, at best, optimistic. Today it has a waiting list of brands, a Rolex CEO on its stage, and no intention of becoming anything other than exactly what it always was.
LEADERS7 min read
Rapha’s Fran Millar on Rebuilding a Brand from the Inside Out
Rapha built one of cycling’s most devoted communities, then spent seven years diluting the very identity that made it matter. Fran Millar, appointed chief executive in September 2024, is now tasked with winning it back.
LEADERS7 min read
Swiss Watchmaking’s Most Seasoned Voice on Why the Industry’s High End Has Nothing to Fear
Jean-Claude Biver has spent five decades navigating every crisis the Swiss watch industry has produced and his verdict on the current one is consistent with all of them. The high end does not sell watches. It sells dreams, desire and eternity. That, he argues, is precisely why it has nothing to fear.
LEADERS6 min read
India’s Titan: The Watchmaker That Wants to Rewrite the Rules of Luxury
As Swiss watch exports contract and the mid-range empties out, an Indian giant with 200 million watches sold and a $46,000 tourbillon in its portfolio is quietly assembling a case that the establishment may find difficult to dismiss.
LEADERS9 min read
Max Büsser on Risk, Creativity and the Unlikely Empire of MB&F
Twenty years after founding MB&F on instinct, insufficient capital, and an unfinished sketch, Maximilian Büsser reflects on what it costs and what it takes to build a creative brand that refuses to grow up
LEADERS8 min read
Market Share Over Market Size: Jean-Christophe Babin on Bulgari’s Record Year Amid Industry Decline
While LVMH reported declining revenues and the Swiss watch industry contracted in 2025, Bulgari CEO Jean-Christophe Babin delivered record results across jewellery, watches, and hotels – revealing why passion and market share gains matter more than market conditions.
CONSUMERS4 min read
Luxury’s New Power Play: Why Culture Now Outranks Craft
The traditional pillars of luxury – rarity, exclusivity, and artisanal craft are giving way to a new currency. For decades, the industry was defined by the tangible: the precise stitch, the rare skin, the silent atelier. That is no longer enough. As houses such as Louis Vuitton and Dior demonstrate, the industry has shifted from selling objects to brokering cultural capital, and for the modern consumer, luxury is less defined by what one possesses than by the cultural space one inhabits.
