Twenty years after founding MB&F on instinct, insufficient capital, and an unfinished sketch, Maximilian Büsser reflects on what it costs and what it takes to build a creative brand that refuses to grow up
Leaders
Latest articles on Leaders
Market Share Over Market Size: Jean-Christophe Babin on Bulgari’s Record Year Amid Industry Decline
While LVMH reported declining revenues and the Swiss watch industry contracted in 2025, Bulgari CEO Jean-Christophe Babin delivered record results across jewellery, watches, and hotels – revealing why passion and market share gains matter more than market conditions.
How Polestar CEO Michael Lohscheller Is Steering the EV Brand Toward Profitability
With 34% sales growth, a younger customer base, and an unwavering commitment to sustainability, the Swedish electric carmaker is proving that challenger brands can thrive in a market dominated by legacy giants
H. Moser & Cie’s CEO on Why Independent Brands Are Outperforming Luxury Conglomerates
Whilst major watch groups struggle with market uncertainty, Switzerland’s independent watchmakers are thriving – and H. Moser & Cie’s remarkable transformation reveals precisely why
Hublot’s Bold Rebalancing: How Julien Tornare Is Steering the Disruptive Watchmaker Through Industry Headwinds
As luxury watchmakers navigate uncertainty and market contraction, Hublot’s CEO outlines a strategic recalibration that trades marketing reach for emotional resonance – prioritising community cultivation and authentic experiences over sponsorship ubiquity
Audemars Piguet’s CEO on Turning the Perfect Storm into the Perfect Opportunity
“We can’t stand still – even when we’re doing well”: Ilaria Resta on why the Swiss watchmaker is still reinventing itself on its 150th anniversary
The New Golf Economy: How Guy Kinnings Is Building Luxury’s Most Dynamic Sporting Platform
As golf sheds its traditional image and attracts younger, affluent audiences, DP World Tour CEO Guy Kinnings reveals the strategy transforming the sport into a must-watch spectacle for luxury brands and consumers alike
Beyond the Capitalism of More: François-Henry Bennahmias on Redefining Luxury Business for a New Era
The former Audemars Piguet CEO reveals how his new venture, The Honourable Merchants Group, aims to transform luxury through “better” rather than “more” – challenging an industry obsessed with endless growth.