LEADERS12 min read“AI Has No Taste”: Antonio Carriero on GEO, Desirability and the Machine-Mediated Watch Market
LEADERS7 min readThe 1916 Company’s John Shmerler on why the secondary watch market’s growth spurt is just getting started
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LEADERS7 min readThe 1916 Company’s John Shmerler on why the secondary watch market’s growth spurt is just getting started
DIGITAL7 min readFOBO: Why the Luxury Industry’s Fear of Becoming Obsolete Is the Only Fear Worth Having
DIGITAL6 min readThe Ghost in the Machine: Why AI’s Biggest Challenge in Luxury Is Organisational, Not Technical
Bulgari’s Jonathan Brinbaum on Bringing Value and Volume Back Together in Swiss WatchmakingLEADERS6 min readBulgari’s Jonathan Brinbaum on Bringing Value and Volume Back Together in Swiss Watchmaking
Luxury’s Old Playbook Is Running Out of Road, Warns IMD’s Stéphane GirodLEADERS6 min readLuxury’s Old Playbook Is Running Out of Road, Warns IMD’s Stéphane Girod
Davide Cerrato on Bremont’s Turnaround: Fewer Watches, Firmer Prices, a Trip to the MoonLEADERS6 min readDavide Cerrato on Bremont’s Turnaround: Fewer Watches, Firmer Prices, a Trip to the Moon
The Architect of Private Luxury: Guido Terreni on Parmigiani’s Relaunch and the Future of Independent WatchmakingLEADERS6 min readThe Architect of Private Luxury: Guido Terreni on Parmigiani’s Relaunch and the Future of Independent Watchmaking
