The new WorldWatchReport™ Benchmark has revealed that within the next few months, China will dethrone the US as the leading source of luxury watch website visitors.
China Still On Top for Luxury Watchmakers
Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.
PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.
In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”
The Fondation Cartier pour l’Art Contemparain building in Paris
The new WorldWatchReport™ Benchmark has revealed that within the next few months, China will dethrone the US as the leading source of luxury watch website visitors.
In the new WorldWatchReport™ Benchmark, Digital Luxury Group introduces, for the first time ever, a way for luxury and prestige watch brands to measure their digital performance versus the industry. With the unveiling of a detailed digital analytics benchmark specifically tailored to the watch industry, the report helps guide brands on their global activities.
Uncovered in the latest version of the report is that from a website traffic source market perspective, China has just now reached the level of the US, and within the next months is poised to surpass it.
Further insights and consolidated benchmark indicators are available to participating brands and DLG clients, who benefit from a full range of insights, with integration of this unique data set into their global performance measurement framework.To find out more visit: www.worldwatchreport.com
Analytics & Dashboards Project Manager, Luxury Society
Yoann leads Analytics & Dashboards projects at Digital Luxury Group and is passionate about driving ROI for the brands he advises, particularly through defining key performance indicators and measuring digital performance.