Luxury consumer behavior has changed, and as a consequence luxury watch brands are now heavily investing in digital; with up to 50% of total marketing budgets dedicated to it. Yoann Chapel reveals 5 key insights uncovered by the WorldWatchReport™ Benchmark, in a series of videos.
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DIGITAL2 min read
Surprise: Social Media Is a Highly Qualified Traffic Source for Luxury Brands
The WorldWatchReport™ Benchmark has revealed that social traffic has one of the highest purchase intents with 13% of social traffic heading to the store locator. And this is only the beginning; in the past year, social traffic increased by an impressive +76%
DIGITAL1 min read
How Many Clients Does Your Brand Lose Due to Unoptimized Media Investment?
The new WorldWatchReport™ Benchmark has revealed that 20% of the traffic to luxury watch websites comes from advertising. Improving the quality of this traffic stands as one of the main digital challenges the industry is facing.
