Tamar Koifman

Tamar is the International Managing Editor of Luxury Society and marketing and new client development lead at Digital Luxury Group. Her prior roles included digital marketing and e-commerce positions at L’Oreal, Estée Lauder, and Chanel.

Tamar

Koifman

Managing Editor, International, Luxury Society

Latest articles from

Tamar

CAMPAIGNS2 min read

The 5 Most Read Articles of February 2017

As February 2017 comes to a close, we look back at our most popular articles of the past month. If you didn’t get a chance to read them the first…

CAMPAIGNS4 min read

Learnings from Swarovski’s Valentine’s Day Campaign in China

Valentine’s Day is a moment of the year when all things romantic love is celebrated. But not everyone is keen on this holiday, especially if they are single. Swarovski recognized this and put together a “unique” and spirited campaign for its Chinese audience of independent women.

DIGITAL4 min read

How IMD Business School Capitalizes on Search Engines to Drive Results

In the world of leading global executive business programs, Lausanne’s IMD is one that stands at the top. The school takes a unique approach to recruiting executive education participants, taking…

EVENTS10 min read

6 Questions Every Marketer in China is Asking

Digital Luxury Group and Luxury Society hosted the 2nd edition of the Luxury Society Keynote event in Shanghai. Digital Luxury Group’s experts reveal the 6 key questions Chinese marketers were asking.

DIGITAL3 min read

6 Questions for TAG Heuer’s Marketing Director on the Brand’s New Website

Valérie Servageon, Marketing Director of the LVMH Watch Division, speaks with Luxury Society about the strategy behind TAG Heuer’s new e-commerce website. The last iteration of TAGHeuer.com was launched a…

EVENTS9 min read

Key Insights From The 2016 Shanghai Luxury Society Keynote

Last week Luxury Society and Digital Luxury Group hosted the second edition of the Luxury Society Keynote event at the Four Seasons Hotel Pudong in Shanghai. Guests were delighted with…

EVENTS2 min read

Luxury Society Keynote: Today in Shanghai

The Luxury Society Keynote took place today in Shanghai at the beautiful Four Seasons Hotel. Some of the best insights from the day were captured on Twitter and are curated here. Read the top 10 insights.

DIGITAL1 min read

5 Charts That Illustrate the Impact of Digital & E-Commerce in China

In advance of our Luxury Society Keynote event taking place on Friday, we’re looking at key statistics about the current digital and e-commerce industry in China. 1. The size of…

LEADERS3 min read

How Zenith & Hodinkee Sold Out of Their Limited Edition Watch (in Under an Hour)

HODINKEE is one of the leading online magazines dedicated to luxury watches. Upon their recent partnership developing a limited edition watch with Zenith, Luxury Society checked in with Stephen Pulvirent,…

Tamar Koifman

Latest articles from

Tamar

The 5 Most Read Articles of February 2017

Learnings from Swarovski’s Valentine’s Day Campaign in China

How IMD Business School Capitalizes on Search Engines to Drive Results

6 Questions Every Marketer in China is Asking

6 Questions for TAG Heuer’s Marketing Director on the Brand’s New Website

Key Insights From The 2016 Shanghai Luxury Society Keynote

Luxury Society Keynote: Today in Shanghai

5 Charts That Illustrate the Impact of Digital & E-Commerce in China

How Zenith & Hodinkee Sold Out of Their Limited Edition Watch (in Under an Hour)

Luxury Rebranding in a Digital Age: The Case of Carl F. Bucherer