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Tamar Koifman

Tamar is the International Managing Editor of Luxury Society and marketing and new client development lead at Digital Luxury Group. Her prior roles included digital marketing and e-commerce positions at L’Oreal, Estée Lauder, and Chanel.

Author Image
Tamar
Koifman
Managing Editor, International, Luxury Society

Tamar is the International Managing Editor of Luxury Society and marketing and new client development lead at Digital Luxury Group. Her prior roles included digital marketing and e-commerce positions at L’Oreal, Estée Lauder, and Chanel.

Latest articles from

Tamar

CAMPAIGNS4 min read

Learnings from Swarovski’s Valentine’s Day Campaign in China

Valentine’s Day is a moment of the year when all things romantic love is celebrated. But not everyone is keen on this holiday, especially if they are single. Swarovski recognized this and put together a “unique” and spirited campaign for its Chinese audience of independent women.

EVENTS10 min read

6 Questions Every Marketer in China is Asking

Digital Luxury Group and Luxury Society hosted the 2nd edition of the Luxury Society Keynote event in Shanghai. Digital Luxury Group’s experts reveal the 6 key questions Chinese marketers were asking.

EVENTS2 min read

Luxury Society Keynote: Today in Shanghai

The Luxury Society Keynote took place today in Shanghai at the beautiful Four Seasons Hotel. Some of the best insights from the day were captured on Twitter and are curated here. Read the top 10 insights.

DIGITAL5 min read

Luxury Rebranding in a Digital Age: The Case of Carl F. Bucherer

For today’s luxury brands looking to unveil a new brand image, a strong digital and social media strategy is key to success. Luxury Society investigates the factors at play when luxury brands rebrand themselves and looks at a case study from watchmaker Carl F. Bucherer.