DIGITAL

5 Charts That Illustrate the Impact of Digital & E-Commerce in China

by

Tamar Koifman

|

This is the featured image caption
Credit: This is the featured image credit
In advance of our Luxury Society Keynote event taking place on Friday, we’re looking at key statistics about the current digital and e-commerce industry in China. 1. The size of…

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

In advance of our Luxury Society Keynote event taking place on Friday, we’re looking at key statistics about the current digital and e-commerce industry in China.

1. The size of the e-commerce industry in China is enormous, topping $577 billion USD

2. Search engines, especially Baidu, service over 628 million individuals, on mobile alone

3. A majority of 25-34 year olds in China make a purchase online, every day

4. China has the highest rate of e-commerce repurchase across the globe

5. Groceries, followed by Women's Apparel, are the top categories of purchase online

#luxdigital

Join us on Friday, November 25th in Shanghai, or online following the #luxdigital hashtag to hear from China E-Commerce experts such as Vanessa Qian, VP Marketing & E-Commerce at Sephora, Thibault Villet, CEO of Mei.com, Wan Zhang, General Manager of Baidu, John Hamilton, Director, Marketing Communications APAC of Four Seasons Hotels & Resort, and more.

Tamar Koifman
Tamar Koifman

Managing Editor, International, Luxury Society

Tamar is the International Managing Editor of Luxury Society and marketing and new client development lead at Digital Luxury Group. Her prior roles included digital marketing and e-commerce positions at L’Oreal, Estée Lauder, and Chanel.

DIGITAL

5 Charts That Illustrate the Impact of Digital & E-Commerce in China

by

Tamar Koifman

|

This is the featured image caption
Credit : This is the featured image credit
In advance of our Luxury Society Keynote event taking place on Friday, we’re looking at key statistics about the current digital and e-commerce industry in China. 1. The size of…

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

In advance of our Luxury Society Keynote event taking place on Friday, we’re looking at key statistics about the current digital and e-commerce industry in China.

1. The size of the e-commerce industry in China is enormous, topping $577 billion USD

2. Search engines, especially Baidu, service over 628 million individuals, on mobile alone

3. A majority of 25-34 year olds in China make a purchase online, every day

4. China has the highest rate of e-commerce repurchase across the globe

5. Groceries, followed by Women's Apparel, are the top categories of purchase online

#luxdigital

Join us on Friday, November 25th in Shanghai, or online following the #luxdigital hashtag to hear from China E-Commerce experts such as Vanessa Qian, VP Marketing & E-Commerce at Sephora, Thibault Villet, CEO of Mei.com, Wan Zhang, General Manager of Baidu, John Hamilton, Director, Marketing Communications APAC of Four Seasons Hotels & Resort, and more.

Tamar Koifman
Tamar Koifman

Managing Editor, International, Luxury Society

Tamar is the International Managing Editor of Luxury Society and marketing and new client development lead at Digital Luxury Group. Her prior roles included digital marketing and e-commerce positions at L’Oreal, Estée Lauder, and Chanel.

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