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The 5 Most Read Articles of February 2017
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As February 2017 comes to a close, we look back at our most popular articles of the past month. If you didn’t get a chance to read them the first…
Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.
PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.
In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”
The Fondation Cartier pour l’Art Contemparain building in Paris
As February 2017 comes to a close, we look back at our most popular articles of the past month. If you didn’t get a chance to read them the first time around, now is your chance.
1. The Digital Transformation of Family-Owned Luxury Brands
Without the force of a major luxury conglomerate behind them, independent and family-owned luxury brands must approach their digital strategy in a more pragmatic way. Victoria Gomelsky lets us in on the inner-workings behind a few such brands.
2. Watches & Jewelry: Analysis & Outlook for 2017
The hard luxury sector is more discretionary and suffered from political uncertainties as well as slowing demand in key markets. Nevertheless the industry will stabilize in 2017, based on positive macro-economic factors and on-the-ground market outlook.
3. As Customers Worship Experiences Over Items, Where is The Brand Opportunity?
The notion of placing more value on experiences over material items is just one of the paramount shifts in consumer behavior recently identified. FC Tech's Elizabeth Canon explains.
4. 6 Questions Every Marketer in China is Asking
Digital Luxury Group and Luxury Society hosted the 2nd edition of the Luxury Society Keynote event in Shanghai. Digital Luxury Group’s experts reveal the 6 key questions Chinese marketers were asking.
5. Learnings from Swarovski's Valentine’s Day Campaign in China
Valentine’s Day is a moment of the year when all things romantic love is celebrated. But not everyone is keen on this holiday, especially if they are single. Swarovski recognized this and put together a “unique” and spirited campaign for its Chinese audience of independent women.
Managing Editor, International, Luxury Society
Tamar is the International Managing Editor of Luxury Society and marketing and new client development lead at Digital Luxury Group. Her prior roles included digital marketing and e-commerce positions at L’Oreal, Estée Lauder, and Chanel.
