Luxury Society’s selection of news articles that are not to be missed this week.
What We’ve Read: Luxury Brands Are Raising Their Game In Menswear
Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.
PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.
In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”
The Fondation Cartier pour l’Art Contemparain building in Paris
Luxury Society’s selection of news articles that are not to be missed this week.
1. Menswear in vogue for luxury brands with designs on growth
Young, hip, urban, and male… meet the fashion world’s new best friend.
Read this on Reuters.
2. Ferragamo Appoints New Marketing Head Amid Management Restructuring
It has appointed former fashion magazine journalist Riccardo Vannetti as its new chief marketing officer as the group pushes ahead with a management facelift.
Read this on Business of Fashion.
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3. Blue Skies For Swiss Watch Exports In May
Global Swiss watch exports have risen in value for 13 consecutive months and are up 9.9% so far this year.
Read this on Hodinkee.
4. Moschino Unveils China Flagship on Alibaba’s Tmall Luxury Pavilion
Moschino’s new flagship on Alibaba’s Tmall Luxury Pavilion, which was unveiled today, serves more than a financial and commercial purpose.
Read this on WWD.
5. Luxury gifters twice as likely to buy with same-day delivery
Expedited shipping can win consumers around the holidays and retain them after the gifting season is over, according to a new report from Dropoff.
Read this on Luxury Daily.
Cover image credit: Louis Vuitton website.
Writer at Luxury Society
Before joining the editorial team at Luxury Society, Meaghan was based out of New York City writing for CBS New York and NBC Universal. A Washington-D.C. native, Meaghan also wrote for Washington Life Magazine while studying journalism at university. After moving to Switzerland in 2016, she went on to contribute to Metropolitan Magazine and CBS affiliates before joining the LS team.