Luxury Society’s selection of news articles that are not to be missed this week.
What We’ve Read: Louis Vuitton Launches a Chatbot and Kering’s New Chief Client and Digital Officer
Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.
PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.
In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”
The Fondation Cartier pour l’Art Contemparain building in Paris
Luxury Society’s selection of news articles that are not to be missed this week.
1. Louis Vuitton Turns to Facebook Bot to Chat Up Customers Online
Louis Vuitton is bringing in some robotic help for the holidays.
Read this on Bloomberg.
2. Kering Appoints Gregory Boutte as its Chief Client and Digital Officer
French luxury group Kering has appointed Gregory Boutte as its chief client and digital officer, a newly created post, the company said on Monday.
Read this on Reuters.
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3. Chinese Research Confirms Positive Luxury E-commerce Trends
Millennial Chinese consumers are willing, and able, to buy an increasing amount of luxury products online.
Read this on WWD.
4. Chanel Marks ‘Best Year Ever’ with a Trip to Karl Lagerfeld’s Hometown
The French luxury house staged its annual Métiers d’Art show in Hamburg.
Read this on Financial Times.
5. Death of Retail? 2017 Was All About the Empire of Luxury E-Tail
These are the Napoleons busy dividing the shopping streets of the virtual world between them.
Read this on The New York Times.
Cover image credit: Louis Vuitton
Writer, Luxury Society
Before joining the editorial team at Luxury Society, Camille worked with a South African magazine, The Month, as well as a Swiss digital publication, Luxuria Lifestyle. She then went on to join the team at a leading business publication in Geneva, Bilan Magazine.