Luxury Society’s selection of news articles that are not to be missed this week.
What We’ve Read: How Co-creative Partnerships are Evolving in the Luxury Watch Industry

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.
PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.
In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”
The Fondation Cartier pour l’Art Contemparain building in Paris
Luxury Society’s selection of news articles that are not to be missed this week.
1. Luxury’s Big Guns Are a’ Blazing
LVMH and Kering’s stellar first quarter results had the SLI shooting for the stars this month.
Read this on Business of Fashion.
2. The End of the Passive Ambassador
We’ve seen so many stars posing with a luxury watch on their wrist and being handsomely paid for the service that we’ve forgotten one thing: if these personalities have risen to the peak of their art, they must have talent. So why not make the most of it from now on?
Read this on Europa Star.
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3. Farfetch Banks on Hard Luxury
The retailer has launched dedicated hubs for fine jewelry and watches and wants to present hard luxury through a more youthful lens.
Read this on WWD.
4. YNAP on Track for De-Listing After Richemont Offer Breaches Threshold
Online luxury retailer Yoox Net-a-Porter (YNAP) is on track to be de-listed following the end of a takeover offer launched by Cartier owner Richemont, data from the Italian bourse showed on Wednesday.
Read this on NYTimes.
Cover image credit: Hublot. Image: Ricardo Guadalupe and Richard Orlinski.
Writer, Luxury Society
Before joining the editorial team at Luxury Society, Camille worked with a South African magazine, The Month, as well as a Swiss digital publication, Luxuria Lifestyle. She then went on to join the team at a leading business publication in Geneva, Bilan Magazine.