LEADERS

Paris with Jean-Claude Biver

by

Sophie Doran

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This is the featured image caption
Credit: This is the featured image credit

Marc-Christian Riebe, CEO of Location Group, presents the most recent additions to the Parisian retail landscape, with a little help from Hublot CEO, Jean-Claude Biver

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

Marc-Christian Riebe, CEO of Location Group, presents the most recent additions to the Parisian retail landscape, with a little help from Hublot CEO, Jean-Claude Biver

Marc-Christian Riebe, CEO of Location Group, presents the most recent additions to the Parisian retail landscape, with a little help from Hublot CEO, Jean-Claude Biver

2011 again confirmed that Paris still rules the European luxury retail roost, with six of its iconic shopping destinations present in the top eighteen prime luxury retail rents.

Marc-Christian Riebe, international retail real-estate expert and founder/CEO of Location Group, shares the latest changes in Paris, on the Avenue des Champs-Élysées, Avenue Montaigne, Rue Saint-Honoré and finally at Place Vendôme with the CEO of Hublot, Jean-Claude Biver. Revealing details of upcoming Chanel and Yves Saint Laurent boutiques, set to be two of the biggest locations for each brand in Paris.

Sophie Doran
Sophie Doran

Creative Strategist, Digital

Sophie Doran is currently Senior Creative Strategist, Digital at Karla Otto. Prior to this role, she was the Paris-based editor-in-chief of Luxury Society. Prior to joining Luxury Society, Sophie completed her MBA in Melbourne, Australia, with a focus on luxury brand dynamics and leadership, whilst simultaneously working in management roles for several luxury retailers.

LEADERS

Paris with Jean-Claude Biver

by

Sophie Doran

|

This is the featured image caption
Credit : This is the featured image credit

Marc-Christian Riebe, CEO of Location Group, presents the most recent additions to the Parisian retail landscape, with a little help from Hublot CEO, Jean-Claude Biver

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

Marc-Christian Riebe, CEO of Location Group, presents the most recent additions to the Parisian retail landscape, with a little help from Hublot CEO, Jean-Claude Biver

Marc-Christian Riebe, CEO of Location Group, presents the most recent additions to the Parisian retail landscape, with a little help from Hublot CEO, Jean-Claude Biver

2011 again confirmed that Paris still rules the European luxury retail roost, with six of its iconic shopping destinations present in the top eighteen prime luxury retail rents.

Marc-Christian Riebe, international retail real-estate expert and founder/CEO of Location Group, shares the latest changes in Paris, on the Avenue des Champs-Élysées, Avenue Montaigne, Rue Saint-Honoré and finally at Place Vendôme with the CEO of Hublot, Jean-Claude Biver. Revealing details of upcoming Chanel and Yves Saint Laurent boutiques, set to be two of the biggest locations for each brand in Paris.

Sophie Doran
Sophie Doran

Creative Strategist, Digital

Sophie Doran is currently Senior Creative Strategist, Digital at Karla Otto. Prior to this role, she was the Paris-based editor-in-chief of Luxury Society. Prior to joining Luxury Society, Sophie completed her MBA in Melbourne, Australia, with a focus on luxury brand dynamics and leadership, whilst simultaneously working in management roles for several luxury retailers.

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