The 5 Most Read Articles of February 2017
As February 2017 comes to a close, we look back at our most popular articles of the past month. If you didn’t get a chance to read them the first…
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Learnings from Swarovski’s Valentine’s Day Campaign in China
Valentine’s Day is a moment of the year when all things romantic love is celebrated. But not everyone is keen on this holiday, especially if they are single. Swarovski recognized this and put together a “unique” and spirited campaign for its Chinese audience of independent women.
How IMD Business School Capitalizes on Search Engines to Drive Results
In the world of leading global executive business programs, Lausanne’s IMD is one that stands at the top. The school takes a unique approach to recruiting executive education participants, taking…
6 Questions Every Marketer in China is Asking
Digital Luxury Group and Luxury Society hosted the 2nd edition of the Luxury Society Keynote event in Shanghai. Digital Luxury Group’s experts reveal the 6 key questions Chinese marketers were asking.
6 Questions for TAG Heuer’s Marketing Director on the Brand’s New Website
Valérie Servageon, Marketing Director of the LVMH Watch Division, speaks with Luxury Society about the strategy behind TAG Heuer’s new e-commerce website. The last iteration of TAGHeuer.com was launched a…
Key Insights From The 2016 Shanghai Luxury Society Keynote
Last week Luxury Society and Digital Luxury Group hosted the second edition of the Luxury Society Keynote event at the Four Seasons Hotel Pudong in Shanghai. Guests were delighted with…
Luxury Society Keynote: Today in Shanghai
The Luxury Society Keynote took place today in Shanghai at the beautiful Four Seasons Hotel. Some of the best insights from the day were captured on Twitter and are curated here. Read the top 10 insights.
5 Charts That Illustrate the Impact of Digital & E-Commerce in China
In advance of our Luxury Society Keynote event taking place on Friday, we’re looking at key statistics about the current digital and e-commerce industry in China. 1. The size of…
How Zenith & Hodinkee Sold Out of Their Limited Edition Watch (in Under an Hour)
HODINKEE is one of the leading online magazines dedicated to luxury watches. Upon their recent partnership developing a limited edition watch with Zenith, Luxury Society checked in with Stephen Pulvirent,…
Luxury Rebranding in a Digital Age: The Case of Carl F. Bucherer
For today’s luxury brands looking to unveil a new brand image, a strong digital and social media strategy is key to success. Luxury Society investigates the factors at play when luxury brands rebrand themselves and looks at a case study from watchmaker Carl F. Bucherer.