Sophie Doran is currently Senior Creative Strategist, Digital at Karla Otto. Prior to this role, she was the Paris-based editor-in-chief of Luxury Society. Prior to joining Luxury Society, Sophie completed her MBA in Melbourne, Australia, with a focus on luxury brand dynamics and leadership, whilst simultaneously working in management roles for several luxury retailers.
Sophie
Doran
Creative Strategist, Digital
Sophie Doran is currently Senior Creative Strategist, Digital at Karla Otto. Prior to this role, she was the Paris-based editor-in-chief of Luxury Society. Prior to joining Luxury Society, Sophie completed her MBA in Melbourne, Australia, with a focus on luxury brand dynamics and leadership, whilst simultaneously working in management roles for several luxury retailers.
Latest articles from
Sophie
CONSUMERS6 min read
UHNW Population Reaches All-Time High in 2013
Luxury Society gathered C-Suite executives from the private jet, superyacht, haute horlogerie & luxury hotel sectors to discuss the UHNW luxury consumer at Bloomberg’s London bureau
LEADERS14 min read
Interview: Paul James, Global Brand Leader, Starwood Luxury Hotels
Paul James, Global Brand Leader of Starwood Luxury Hotels, explains why today there is no destination too obscure to build a luxury hotel
DIGITAL12 min read
Are Fashion Blogs Effective Marketing Tools For Luxury Brands?
The continued presence of digital darlings within the marketing mix of major luxury brands suggests that bloggers have not yet been rendered obsolete
CONSUMERS5 min read
SIHH 2014: A New World of Women’s Haute Horlogerie
Though women only account for 35 percent of the lucrative high-end watch market, several haute horlogerie brands are making moves to capture their attention
LEADERS12 min read
Rethinking Rarity In Haute Horlogerie: Greubel Forsey
Stephen Forsey, co-founder of Greubel Forsey, takes us behind the scenes of the La Chaux-de-Fonds atelier producing just 100 timepieces each year
CONSUMERS11 min read
Inside France’s €16.8 Billion Luxury Goods Market
Despite economic pessimism and a controversial political situation, the outlook for France’s luxury economy remains strong.
LEADERS5 min read
6 Must-Know Insights From CEO’s At Baselworld 2014
How do luxury watch CEO’s really feel about the so-called slowdown in China? Will we be seeing more complicated watches for women? And what about eCommerce?
DIGITAL6 min read
Innovation Through Technology at Mercedes-Benz
From smartphone integration and autonomous driving, to the establishment of a new R&D facility in Silicon Valley, Mercedes-Benz is betting on the technology of the future
LEADERS15 min read
Reinventing Haute Couture For A Global Consumer: Ralph & Russo
Tamara Ralph and Michael Russo are looking beyond ball gowns to create a truly global brand of haute couture
CONSUMERS6 min read
Record Sales For Luxury Car Brands in 2013
Jaguar Land Rover, Mercedes-Benz, Maserati, Rolls-Royce, BMW, Porsche and Lexus deliver a host of record results in 2013 Rolls Royce’s Wraith Jaguar Land Rover, Mercedes-Benz, Maserati, Rolls-Royce, BMW, Porsche and…
