Rony Zeidan, founder & chief creative officer of RO New York Inc, believes luxury brands should take a moment to breathe in the eye of the storm
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Big Bang Rebrand: The PPR Transformation
Rony Zeidan, founder & chief creative officer of RO New York Inc, examines the biggest branding surprise in the conglomerate luxury world, PPR’s recent name change to KERING
The Chinese Luxury Market Begins To Ripen
According to Rony Zeidan, founder of RO New York, the ripe Chinese luxury consumer is after quality first, unique design second and brand name third
The Multi-Facets of Luxury Retailing
Rony Zeidan, founder & chief creative officer of RO New York Inc, investigates the relationship between on & off-line retail, as luxury brands harness the power of e-Commerce
What Makes for a Successful Luxury Re-Brand?
Rony Zeidan, founder & chief creative officer of RO New York Inc, explains how brands both new and fatigued, can effectively reposition through savvy use of media
BEIRUT: Luxury is on the Rise
According to Rony Zeidan, founder and chief creative officer of communications agency RO New York
Luxury Social Media Fatigue?
Rony Zeidan, founder & chief creative officer of RO New York Inc, wonders if social media actually increases sales, or is it merely a mechanism to generate traffic?
Branding, Brands with Personalities & Personality Brands
What is the Image of Luxury?
Rony Zeidan, founder & chief creative officer of RO New York Inc, has some fun with Google images to try and discover the varying images of luxury