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Lydianne Yap

Lydianne is a seasoned marketing and communications professional with over a decade of experience in the luxury industry. Having spent six years in Shanghai, she also has a deep understanding of China’s evolving luxury landscape. Currently Global Marketing & Communications Director at DLG, she previously led marketing efforts for DLG China. Before that, she honed her editorial expertise at Prestige in Singapore and later as China Editor of Luxury Society.

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Lydianne
Yap
Global Marketing & Communications Director

Lydianne is a seasoned marketing and communications professional with over a decade of experience in the luxury industry. Having spent six years in Shanghai, she also has a deep understanding of China’s evolving luxury landscape. Currently Global Marketing & Communications Director at DLG, she previously led marketing efforts for DLG China. Before that, she honed her editorial expertise at Prestige in Singapore and later as China Editor of Luxury Society.

Latest articles from

Lydianne

LEADERS9 min read

Max Büsser on Risk, Creativity and the Unlikely Empire of MB&F

Twenty years after founding MB&F on instinct, insufficient capital, and an unfinished sketch, Maximilian Büsser reflects on what it costs and what it takes to build a creative brand that refuses to grow up

LEADERS8 min read

Market Share Over Market Size: Jean-Christophe Babin on Bulgari’s Record Year Amid Industry Decline

While LVMH reported declining revenues and the Swiss watch industry contracted in 2025, Bulgari CEO Jean-Christophe Babin delivered record results across jewellery, watches, and hotels – revealing why passion and market share gains matter more than market conditions.

LEADERS9 min read

How Polestar CEO Michael Lohscheller Is Steering the EV Brand Toward Profitability

With 34% sales growth, a younger customer base, and an unwavering commitment to sustainability, the Swedish electric carmaker is proving that challenger brands can thrive in a market dominated by legacy giants

LEADERS9 min read

H. Moser & Cie’s CEO on Why Independent Brands Are Outperforming Luxury Conglomerates

Whilst major watch groups struggle with market uncertainty, Switzerland’s independent watchmakers are thriving – and H. Moser & Cie’s remarkable transformation reveals precisely why

LEADERS8 min read

Hublot’s Bold Rebalancing: How Julien Tornare Is Steering the Disruptive Watchmaker Through Industry Headwinds

As luxury watchmakers navigate uncertainty and market contraction, Hublot’s CEO outlines a strategic recalibration that trades marketing reach for emotional resonance – prioritising community cultivation and authentic experiences over sponsorship ubiquity

CONSUMERS7 min read

China’s Luxury Market Reaches Maturity: Why Brands Must Master Innovation and Optimisation to Win

After years of volatility, China’s luxury sector has reached a critical inflection point where growth through market expansion alone is no longer viable – brands must now compete through innovation and operational excellence

DIGITAL5 min read

The Great Divide: How AI Is Reshaping Luxury’s Competitive Landscape

The luxury industry’s first comprehensive AI survey reveals a sector at a crossroads. The majority of executives agree adoption cannot be delayed, yet data fragmentation and talent gaps threaten to separate winners from laggards in the race toward transformation.

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LEADERS9 min read

Audemars Piguet’s CEO on Turning the Perfect Storm into the Perfect Opportunity

“We can’t stand still – even when we’re doing well”: Ilaria Resta on why the Swiss watchmaker is still reinventing itself on its 150th anniversary

LEADERS7 min read

The New Golf Economy: How Guy Kinnings Is Building Luxury’s Most Dynamic Sporting Platform

As golf sheds its traditional image and attracts younger, affluent audiences, DP World Tour CEO Guy Kinnings reveals the strategy transforming the sport into a must-watch spectacle for luxury brands and consumers alike

LEADERS8 min read

Beyond the Capitalism of More: François-Henry Bennahmias on Redefining Luxury Business for a New Era

The former Audemars Piguet CEO reveals how his new venture, The Honourable Merchants Group, aims to transform luxury through “better” rather than “more” – challenging an industry obsessed with endless growth.