Empowering luxury leaders with exclusive insight.

Max Büsser on Risk, Creativity and the Unlikely Empire of MB&F

Twenty years after founding MB&F on instinct, insufficient capital, and an unfinished sketch, Maximilian Büsser reflects on what it costs and what it takes to build a creative brand that refuses to grow up

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Featured Insights

CONSUMERS

Luxury’s New Power Play: Why Culture Now Outranks Craft

The traditional pillars of luxury – rarity, exclusivity, and artisanal craft are giving way to a new currency. For decades, the industry was defined by the tangible: the precise stitch, the rare skin, the silent atelier. That is no longer enough. As houses such as Louis Vuitton and Dior demonstrate, the industry has shifted from selling objects to brokering cultural capital, and for the modern consumer, luxury is less defined by what one possesses than by the cultural space one inhabits.

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DIGITAL

The Great Rotation: Luxury Watch Demand Shifted Upmarket in 2025

Independent haute horlogerie surged while the accessible middle contracted, and social media went quiet everywhere.

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LEADERS

Market Share Over Market Size: Jean-Christophe Babin on Bulgari’s Record Year Amid Industry Decline

While LVMH reported declining revenues and the Swiss watch industry contracted in 2025, Bulgari CEO Jean-Christophe Babin delivered record results across jewellery, watches, and hotels – revealing why passion and market share gains matter more than market conditions.

LEADERS

How Polestar CEO Michael Lohscheller Is Steering the EV Brand Toward Profitability

With 34% sales growth, a younger customer base, and an unwavering commitment to sustainability, the Swedish electric carmaker is proving that challenger brands can thrive in a market dominated by legacy giants

LEADERS

H. Moser & Cie’s CEO on Why Independent Brands Are Outperforming Luxury Conglomerates

Whilst major watch groups struggle with market uncertainty, Switzerland’s independent watchmakers are thriving – and H. Moser & Cie’s remarkable transformation reveals precisely why

RETAIL

A Careful Comeback: China’s Luxury Market Poised for Continued Recovery in 2026

Bain & Company’s new report notes early signs of recovery in mainland China’s luxury market, but growth is increasingly shaped by grey market cannibalisation and competition from local brands.

DIGITAL

AI’s Infrastructure Moment: Why Luxury’s Data Silos Are About to Crumble

At the WEF 2026, the conversation shifted from AI principles to implementation. With DLG’s LuxuryIQ MCP, luxury brands can finally bridge the gap between fragmented data sources and strategic intelligence – transforming how they compete in an AI-driven market.

RETAIL

The Handbag Divide: Why Premium Is Winning in China’s Luxury Reset

China’s handbag market is rebounding unevenly, with growth concentrated in the premium and absolute-luxury segments while aspirational brands face structural pressure. Value polarisation, overseas spending and grey-market expansion are accelerating this divide and redefining competitive advantage.

LEADERS

Hublot’s Bold Rebalancing: How Julien Tornare Is Steering the Disruptive Watchmaker Through Industry Headwinds

As luxury watchmakers navigate uncertainty and market contraction, Hublot’s CEO outlines a strategic recalibration that trades marketing reach for emotional resonance – prioritising community cultivation and authentic experiences over sponsorship ubiquity

luxury Innovation tracker

The Luxury Innovation Tracker™ is a trend and insights tool that helps luxury brands stay ahead by identifying cutting-edge innovations across industries. Screening around 300 initiatives annually across 9 key verticals, it highlights best-in-class digital, retail, and marketing strategies from over 70 top-performing brands.

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Luxury Ads Monitoring

Luxury Ads Monitoring™ is a competitive intelligence tool that tracks and analyzes advertising strategies of 47+ luxury brands across 24 markets, with data refreshed every two days. It monitors over 76,000 ads on Meta platforms, offering insights into creative formats, messaging, and product focus.

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DEMANDTRACKER

DemandTracker™ is a powerful tool that measures luxury consumer interest by analyzing global search demand. Tracking 2.6 billion yearly searches across 64 markets and 88,000 keywords, it provides precise insights into brand and collection popularity for 72 watches and jewelry brands.

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IG Luxury Tracker

The IG Luxury Tracker tracks social media performance of 70 prestigious watch and jewelry brands including Tiffany & Co., Bulgari, Rolex, Cartier, and Patek Philippe, ranking them based on engagement rates, follower growth, and content effectiveness to measure Instagram effectiveness in the luxury sector.

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