Luxury Society’s selection of news articles that are not to be missed this week.
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What We’ve Read: Luxury Brands are Learning How to Speak Streetwear
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Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.
PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.
In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”
The Fondation Cartier pour l’Art Contemparain building in Paris
Luxury Society’s selection of news articles that are not to be missed this week.
1. Fendi at Milan fashion week: a memorial to Karl Lagerfeld
Silvia Fendi calls Lagerfeld’s 54 years with the Italian house ‘fashion’s longest love story’.
Read this on The Guardian.
2. Moncler genius: one luxury skiwear brand's mission to reinvent the model
The foundations of fashion consumerism stem from the innate human desire for new things. This, in itself, is not a new idea. But thanks to the rise of social media, online shopping and digital journalism, our collective longing for newness is more pervasive than ever.
Read this on CNN.
3. Lunar New Year Luxury consumption: 3 lessons for luxury brands
Since the week of Chinese New Year celebrations is behind us, the question is: quo vadis luxury? Are we facing the big crisis that so many commentators foresee? Should brands even rethink launching in China now? How should luxury brands deal with economic uncertainty?
Read this on Jing Daily.
4. Luxury brands are finally learning how to speak streetwear their own way
It’s been five weeks since men’s fashion month kicked off in London and with the exception of Burberry, Gucci and Balenciaga — each have opted for co-ed shows presented during the upcoming women’s fashion month — another men’s season has drawn to a close.
Read this on Highsnobiety.
5. LVMH appeals to eco-conscious consumers with new sourcing standards
Luxury goods conglomerate LVMH Moët Hennessy Louis Vuitton is introducing new requirements for its crocodilian leather sourcing, as the group continues its quest to be more transparent about animal welfare and other sustainability issues.
Read this on Luxury Daily.
Cover image credit: Gucci
Writer at Luxury Society
Cléa Emery is writer at Luxury Society. Based in Geneva, Cléa was previously part of the Digital Marketing team of Solar Impulse. She now contributes to managing the Luxury Society platform. Cléa is also Marketing & Communication specialist at DLG, the parent company of Luxury Society.
