Luxury Society’s selection of news articles that are not to be missed this week.

Luxury Society’s selection of news articles that are not to be missed this week.
1. How Singles' Day in China Became the Biggest Shopping Spree
For Alibaba Group Holding Ltd., that was the year co-founder Jack Ma created China’s first retail extravaganza around the holiday of Singles’ Day.
Read this on Business of Fashion
2. What Can Luxury Brands Learn From Gucci About Millennials?
In 2017, Gucci's sales grew by 44.6% over the previous year. And in the first quarter of 2018, the luxury brand posted nearly $2.2 billion in sales revenue, up 48.7% compared to the same period last year.
Read this on Forbes
3. Fashion Company Mistake? Blame the Weather
Saying that poor earnings are caused by a long summer or cold winter is a way to cover up a preventable error.
Read this on Bloomberg
4. How smartphone apps are connecting China's millennial luxury travellers
Before customers only cared about if they like the product, now the care more about whether their purchase make sense. It is time to rethink how can we make money without making new stuff.
Read this on South China Morning Post
5. The 2018 Grand Prix d'Horlogerie de Genève
Our thoughts on this year's winners, direct from Geneva.
Read this on Hodinkee