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Maintaining Brand Authenticity

Luxury Brand Strategist Susanna Nicoletti discusses the importance of maintaining brand DNA in the fast-paced world of fashion.

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Luxury Brand Strategist Susanna Nicoletti discusses the importance of maintaining brand DNA in the fast-paced world of fashion.

In a world of ever-changing trends, top luxury brands like Louis Vuitton and Dolce & Gabbana must focus on maintaining their brands rather than a total rebirth. Susanna Nicoletti, a brand strategist among some of the world’s top luxury groups, discusses long-term strategy, brand DNA, leadership and more.

Dino Auciello is the International Editor of Luxury Society. He is also Head of Marketing & Client Development at DLG, the parent company of Luxury Society. Based in Geneva, Dino was previously Deputy Chief Editor of the Swiss business magazine, Bilan.

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