I am a management thinker, educator, researcher, consultant and an entrepreneur based in the UK. I am a senior lecturer at the Brighton Business School, University of Brighton, Brighton, UK. I possess wide range of industry and academic experience from middle to senior level in several industries. I have been delivering corporate training, teaching and consulting assignments for various organizations in the Europe, Asia and North Africa. I have also been involved with academic institutions and corporate organizations including not for profit organizations in the capacity of advisor and board of directors.
Paurav
Shukla
Professor of Luxury Brand Marketing
I am a management thinker, educator, researcher, consultant and an entrepreneur based in the UK. I am a senior lecturer at the Brighton Business School, University of Brighton, Brighton, UK. I possess wide range of industry and academic experience from middle to senior level in several industries. I have been delivering corporate training, teaching and consulting assignments for various organizations in the Europe, Asia and North Africa. I have also been involved with academic institutions and corporate organizations including not for profit organizations in the capacity of advisor and board of directors.
Latest articles from
Paurav
CONSUMERS7 min read
A Closer Look At Luxury Consumption In Asia
Asia may be an emerging sweet spot for luxury, but consumers in each region have varying value perceptions and buying behaviours, so brands should steer clear of the cookie-cutter approach if they want to truly succeed.
CONSUMERS3 min read
Luxury Brand Extension: Handle with Care
Paurav Shukla, Senior Lecturer at the Brighton Business School, urges brands to think outside the diversification square, when looking for market share
CONSUMERS5 min read
Interpersonal Influences on British & Indian Luxury Consumption
Paurav Shukla, Senior Lecturer at the Brighton Business School, discusses a recent study concerning the influence on consumers of their desired group’s consumption pattern
CONSUMERS6 min read
The Effect of Origin on Luxury Consumption: Empirical Evidence
Paurav Shukla, Senior Lecturer at the Brighton Business School, discusses the findings of a recent survey on how consumer behaviour is influenced by product origin
CONSUMERS2 min read
Defining luxury: the conundrum of perspectives
Multifaceted, subjective and downright elusive: University of Brighton lecturer Paurav Shukla asks if it’s possible to provide an absolute definition of luxury
DIGITAL6 min read
Should luxury brands use twitter?
To tweet or not to tweet?’ Paurav Shukla, Senior Lecturer at the University of Brighton has a definitive answer ‘To tweet or not to tweet?’ Paurav Shukla, Senior Lecturer at…
CONSUMERS4 min read
Massification of Luxury: the Chinese Invasion
A senior lecturer from the UK’s University of Brighton suggests that an indigenous Chinese luxury industry could rise sooner than we think Pausing to remind us that Chinese entrepreneurs have…
