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Paurav Shukla

I am a management thinker, educator, researcher, consultant and an entrepreneur based in the UK. I am a senior lecturer at the Brighton Business School, University of Brighton, Brighton, UK. I possess wide range of industry and academic experience from middle to senior level in several industries. I have been delivering corporate training, teaching and consulting assignments for various organizations in the Europe, Asia and North Africa. I have also been involved with academic institutions and corporate organizations including not for profit organizations in the capacity of advisor and board of directors.

Paurav
Shukla
Professor of Luxury Brand Marketing

I am a management thinker, educator, researcher, consultant and an entrepreneur based in the UK. I am a senior lecturer at the Brighton Business School, University of Brighton, Brighton, UK. I possess wide range of industry and academic experience from middle to senior level in several industries. I have been delivering corporate training, teaching and consulting assignments for various organizations in the Europe, Asia and North Africa. I have also been involved with academic institutions and corporate organizations including not for profit organizations in the capacity of advisor and board of directors.

Latest articles from

Paurav

CONSUMERS

A Closer Look At Luxury Consumption In Asia

Asia may be an emerging sweet spot for luxury, but consumers in each region have varying value perceptions and buying behaviours, so brands should steer clear of the cookie-cutter approach if they want to truly succeed.

DIGITAL

Should luxury brands use twitter?

To tweet or not to tweet?’ Paurav Shukla, Senior Lecturer at the University of Brighton has a definitive answer ‘To tweet or not to tweet?’ Paurav Shukla, Senior Lecturer at…