Lydianne Yap

Lydianne is a seasoned marketing and communications professional with over a decade of experience in the luxury industry. Having spent six years in Shanghai, she also has a deep understanding of China’s evolving luxury landscape. Currently Global Marketing & Communications Director at DLG, she previously led marketing efforts for DLG China. Before that, she honed her editorial expertise at Prestige in Singapore and later as China Editor of Luxury Society.

Lydianne

Yap

Global Marketing & Communications Director

Latest articles from

Lydianne

CONSUMERS

The New Chinese Luxury Consumer: A Market at a Crossroads

A new era of sophisticated spending emerges as China’s luxury sector navigates economic uncertainty and evolving consumer identities.

LEADERS

The Porsche Playbook: Building a €40 Billion Brand Through Generational Dialogue

From strategic gaming ventures to unexpected collaborations, Deniz Keskin reveals how Porsche drives growth by prioritising emotional connections before purchase intent – a luxury marketing blueprint that’s redefining industry fundamentals

CONSUMERS

Luxury Market Shifts in 2025: From LVMH’s Results to the Impact of Tariffs on Gold

As market volatility, strategic acquisitions, and commodity price fluctuations converge, the luxury industry finds itself at a pivotal juncture where traditional metrics of success are being redefined, and industry leaders are adapting their strategies to navigate an increasingly complex global environment.

CONSUMERS

The Great Luxury Redistribution: Is Chinese Spending Really Declining?

Despite economic headwinds, Chinese luxury consumption remains resilient – it is simply changing location. An industry insider reveals why brands must look beyond domestic sales figures to understand the true state of the market.

LEADERS

Time for Change: How Watches of Switzerland Is Reinventing Luxury Retail

Brian Duffy, CEO of Watches of Switzerland Group, reveals how the luxury watch powerhouse is defying industry trends through strategic partnerships, digital innovation, and a booming certified pre-owned market

CONSUMERS

Luxury Fast Track: How Formula 1 Is Reshaping The Premium Brand Landscape

As the world’s most glamorous motorsport accelerates into a new era of unprecedented popularity, luxury brands are racing to capitalize on Formula 1’s explosive growth and coveted audience.

LEADERS

TAG Heuer’s Billion-Dollar Formula for Success

In an exclusive interview for The Luxury Society Podcast’s inaugural episode, TAG Heuer CEO Antoine Pin reveals how the brand’s historic return to Formula 1 aims to conquer new markets, seduce younger consumers, and win the ultimate battle: The one for our wrists.

DIGITAL

Watches and Wonders Shanghai: The Digital Revolution

The second edition of Watches and Wonders in Shanghai brought with it an even bigger and better offline and online experience for consumers.

LEADERS

LS Keynote 2020 Speaker Series: Esteban Liang

Ahead of the upcoming Luxury Society Keynote in Shanghai, Esteban Liang, CEO of GBMax, Max Mara Group of Brands, tells us more about his thoughts on the changing digital landscape in China.

EVENTS

Save the Date: Luxury Society Keynote Shanghai 2020

In this year’s edition of its annual flagship event in Shanghai, Luxury Society will be throwing the spotlight on the new state of commerce in China, and delving into how its fast maturing digital ecosystem can offer new opportunities to brands in the market.