Lydianne Yap

Lydianne is a seasoned marketing and communications professional with over a decade of experience in the luxury industry. Having spent six years in Shanghai, she also has a deep understanding of China’s evolving luxury landscape. Currently Global Marketing & Communications Director at DLG, she previously led marketing efforts for DLG China. Before that, she honed her editorial expertise at Prestige in Singapore and later as China Editor of Luxury Society.

Lydianne

Yap

Global Marketing & Communications Director

Latest articles from

Lydianne

LEADERS

Why Independence Is Everything: Richard Mille’s Peter Harrison on Building a Luxury Watch Empire

In an industry increasingly dominated by conglomerates, Richard Mille stands as proof that independence breeds excellence – and extraordinary results

LEADERS

Breaking Waves: How Explora Journeys is Redefining Ocean Travel for the Modern Elite

As traditional hospitality giants set sail and new demographics embrace cruise holidays, the sector is experiencing unprecedented growth whilst challenging long-held perceptions about luxury cruising shares Anna Nash, President of Explora Journeys.

LEADERS

Pre-Owned Luxury Watches Are Redefining Retail, says Watchfinder & Co.’s CEO

As the boundaries between new and pre-owned luxury watches continue to blur, Watchfinder & Co. CEO Arjen van de Vall is witnessing a fundamental shift in how consumers – particularly younger generations – approach luxury timepiece ownership and investment.

LEADERS

The End of the Golden Age: Luxury Brands Must Innovate or Risk Irrelevance

As the post-pandemic spending spree slows, industry expert Luca Solca warns that aggressive pricing without innovation has left many brands vulnerable

LEADERS

Bonhams’ Global CEO Chabi Nouri on How Young Collectors Are Driving Auction’s New Growth Story

The luxury veteran shares more about digital transformation, sustainable luxury, and the millennial collecting boom reshaping the auction industry.

LEADERS

Jaguar’s Bold Transformation: From Car Company to Luxury Lifestyle Brand

How Gerry McGovern’s radical vision is reshaping what it means to be a luxury automotive brand in today’s world

CONSUMERS

The New Chinese Luxury Consumer: A Market at a Crossroads

A new era of sophisticated spending emerges as China’s luxury sector navigates economic uncertainty and evolving consumer identities.

LEADERS

The Porsche Playbook: Building a €40 Billion Brand Through Generational Dialogue

From strategic gaming ventures to unexpected collaborations, Deniz Keskin reveals how Porsche drives growth by prioritising emotional connections before purchase intent – a luxury marketing blueprint that’s redefining industry fundamentals

CONSUMERS

Luxury Market Shifts in 2025: From LVMH’s Results to the Impact of Tariffs on Gold

As market volatility, strategic acquisitions, and commodity price fluctuations converge, the luxury industry finds itself at a pivotal juncture where traditional metrics of success are being redefined, and industry leaders are adapting their strategies to navigate an increasingly complex global environment.

CONSUMERS

The Great Luxury Redistribution: Is Chinese Spending Really Declining?

Despite economic headwinds, Chinese luxury consumption remains resilient – it is simply changing location. An industry insider reveals why brands must look beyond domestic sales figures to understand the true state of the market.