Limei Hoang

Limei Hoang is a former senior editor at Luxury Society. She was formerly an associate editor at the Business of Fashion in London. Previously, Limei spent six years at Reuters as a journalist, and she has also written for the BBC, The Independent, and New Statesman.

Limei

Hoang

Former Senior Editor, Luxury Society

Latest articles from

Limei

CONSUMERS8 min read

How Can Luxury Brands Help Reshape The Modern Watch Fair?

In August, Geneva held its first watch fair since the global pandemic began, hosted by a select number of brands – big and small – eager to show the world that the luxury watchmaking industry was very much open for business.

DIGITAL5 min read

Is LVMH’s Digital Transformation Working?

In the four years since LVMH appointed Ian Rogers to its chief digital officer role, has the former Apple executive managed to help the group transform itself into a digital leader in the luxury space or is there still a long way to go?

DIGITAL2 min read

Disruptive Skincare Brands Leading The Way Online

The latest research from DLG (Digital Luxury Group) explores the success of the industry’s fastest growing and disruptive beauty brands, and what lessons can be learnt and applied to maintain growth in the ever-changing digital landscape.

RETAIL7 min read

Who is Winning The Race To Become America’s Leading Luxury Group?

As the efforts of Tapestry and Capri Holdings begin to build up momentum in the fashion and luxury industry, which company is best placed to take the lead to become America’s leading luxury group?

RETAIL3 min read

Off-White Knocks Gucci Off Top Spot as World’s Hottest Brand

Streetwear label Off-White has reclaimed first position as the “hottest brand” for the second time in over a year, according to a quarterly report that ranks the most popular brands and products, complied by fashion search engine Lyst.

LEADERS7 min read

Lyst’s Jenny Cossons: “Our Biggest Competitor is Google.”

Aggregator, marketplace and lead generator are just some of the terms used to define Lyst, the world’s largest search engine for fashion. Chief Partnerships Officer Jenny Cossons speaks to Luxury…

RETAIL3 min read

Less Than 1 Percent of Products Launched This Year Were Sustainable: Report

More than half of chief purchasing officers in the fashion industry see sustainability as a top priority, according to a new report from consulting firm McKinsey. However, less than 1…

LEADERS7 min read

Vestiaire Collective President Fanny Moizant: “Building Trust Is The Key To Our Success”

After raising a fresh round of funding in June, pre-owned luxury platform Vestiaire Collective is looking to expand into new markets in Asia where it aims to raise brand awareness…

CAMPAIGNS4 min read

How Caran d’Ache’s Influencer Campaign Helped It To Connect To A New Generation

Caran d’Ache’s first foray into influencer marketing helped the iconic Swiss stationery brand reach a new generation of consumers that were aligned with its brand values of heritage, authenticity and creativity in both its home market and abroad.

LEADERS4 min read

Excitement and Desirability Key to Mastering Luxury Market Today

Clear brand communication and product innovation are key to creating excitement and desirability in today’s luxury watch market, particularly among younger consumers, according to Patrick Pruniaux, Head of Kering’s Swiss Watchmaking Maisons.