While the bullish narrative surrounding the Chinese luxury scene may be misleading and one-sided, luxury houses do need a serious paradigm shift to remain relevant in this fickle market.
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Alexander
CONSUMERS5 min read
Report: Decoding Luxury Marketing Milestones in China 2024: Qixi
Is Qixi still a key moment for luxury brands to drive desirability and excitement among Chinese consumers in an increasingly competitive market? DLG (Digital Luxury Group) and Re-Hub delve into this topic in the latest Decoding Luxury Marketing Milestone in China report.
CONSUMERS5 min read
In the Gloom in China’s Luxury Market, Is 520 Still Relevant?
“Decoding Luxury Marketing Milestones in China 2024: 520” co-release by DLG and Re-Hub reveals that despite challenges, 520 remains crucial for luxury brands, showing increased consumer engagement and strategic adaptability amidst China’s evolving luxury market dynamics.
CONSUMERS5 min read
Report: Decoding Luxury Marketing Milestones in China: Lunar New Year
In the face of ever-evolving Chinese consumers and the local luxury scene, how should brands approach the Lunar New Year – a traditional festival in China – to enhance their social and commercial performance? This topic is thoroughly explored in the latest report, “Decoding Luxury Marketing Milestones in China: Lunar New Year,” co-released by DLG (Digital Luxury Group) and Re-Hub
CONSUMERS8 min read
Contrasting Perspectives: Luxury’s Vision in China through Hong Kong and Shenzhen
The two runway shows, orchestrated by Chanel in Shenzhen and Louis Vuitton in Hong Kong, respectively, underscore the distinct visions of the luxury industry regarding the world’s most promising consumer segments: Chinese consumers.
RETAIL5 min read
Polarisation Strikes Back for the Luxury Industry: Bain
The luxury industry is becoming increasingly polarised, with only 65 to 70 percent of brands expected to achieve a positive growth rate this year.
EVENTS2 min read
[Video] LS Keynote Shanghai 2023: The Future of Luxury E-commerce
E-commerce is without a doubt the most rapidly developing segment of the Chinese luxury market. Consumer expectations and perceptions of e-commerce channels have evolved far beyond simple transactions as the overall landscape has matured. Chester Cheng, President of Buy Quickly, discussed e-commerce opportunities in China and how emerging technologies will reshape the industry.
EVENTS3 min read
[Video] LS Keynote Shanghai 2023: The Grand Reopening: What’s Next for the Chinese Market
As China lifted its COVID restrictions, Chinese travellers are once ready to go abroad. This panel discussion shed light on how brands and retailers can future-proof their business and what some of the challenges ahead are.
EVENTS2 min read
[Video] LS Keynote Shanghai 2023: The New Age of Digital
Following the pandemic, China’s luxury landscape is embracing a new normal. Pablo Mauron, Partner and Managing Director China at DLG, examined the current dynamics in the luxury market and delved into three new “obsessions” that brands should develop.
DIGITAL5 min read
WeChat Luxury Index 2023: How to Connect With 1.3 Billion Consumers?
WeChat has evolved into a critical hub for brands to nurture and convert Chinese consumers, going far beyond being merely a communication channel. The all-new WeChat Luxury Index 2023 co-released by DLG and JINGdigital will shed light on the performance and latest trends of luxury brands on WeChat.
