5 Charts That Illustrate the Impact of Digital & E-Commerce in China


Tamar Koifman | November 24, 2016

In advance of our Luxury Society Keynote event taking place on Friday, we're looking at key statistics about the current digital and e-commerce industry in China.

1. The size of the e-commerce industry in China is enormous, topping $577 billion USD 

2. Search engines, especially Baidu, service over 628 million individuals, on mobile alone

3. A majority of 25-34 year olds in China make a purchase online, every day

4. China has the highest rate of e-commerce repurchase across the globe 

5. Groceries, followed by Women's Apparel, are the top categories of purchase online


Join us on Friday, November 25th in Shanghai, or online following the #luxdigital hashtag to hear from China E-Commerce experts such as Vanessa Qian, VP Marketing & E-Commerce at Sephora, Thibault Villet, CEO of, Wan Zhang, General Manager of Baidu, John Hamilton, Director, Marketing Communications APAC of Four Seasons Hotels & Resort, and more.

China | Keynote