From its high profile NFL partnership to grey market risks, the Swiss watchmaker’s chief executive reveals how luxury brands must engage in strategic market diversification whilst seizing new growth opportunities.
The Luxury Innovation Tracker™ is a trend and insights tool that helps luxury brands stay ahead by identifying cutting-edge innovations across industries. Screening around 300 initiatives annually across 9 key verticals, it highlights best-in-class digital, retail, and marketing strategies from over 70 top-performing brands.