Empowering luxury leaders with exclusive insight.

AI’s Infrastructure Moment: Why Luxury’s Data Silos Are About to Crumble

At the WEF 2026, the conversation shifted from AI principles to implementation. With DLG’s LuxuryIQ MCP, luxury brands can finally bridge the gap between fragmented data sources and strategic intelligence—transforming how they compete in an AI-driven market.

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Featured Insights

RETAIL

The Handbag Divide: Why Premium Is Winning in China’s Luxury Reset

China’s handbag market is rebounding unevenly, with growth concentrated in the premium and absolute-luxury segments while aspirational brands face structural pressure. Value polarisation, overseas spending and grey-market expansion are accelerating this divide and redefining competitive advantage.

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DIGITAL

The Segment of One: Hyper-Personalisation in the Luxury Industry

Luxury’s traditional “white glove” service faces a digital crisis. As technology democratises personalisation, heritage brands must leverage AI and real-time data to anticipate individual needs or risk losing their premium positioning to more digitally savvy competitors.

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LEADERS

Hublot’s Bold Rebalancing: How Julien Tornare Is Steering the Disruptive Watchmaker Through Industry Headwinds

As luxury watchmakers navigate uncertainty and market contraction, Hublot’s CEO outlines a strategic recalibration that trades marketing reach for emotional resonance – prioritising community cultivation and authentic experiences over sponsorship ubiquity

DIGITAL

The Ghost in the Machine: Why AI’s Biggest Challenge in Luxury Is Organisational, Not Technical

AI promises to transform luxury, yet most brands remain stuck experimenting. The bottleneck isn’t technical capability – it’s organisational inertia. Fragmented teams, outdated structures, and misaligned metrics prevent companies from translating AI insights into action.

DIGITAL

AI in China: The Next Great Acceleration for the Watchmaking World

While Western luxury brands debate AI strategy, China’s digital platforms are already building it for them. For Swiss watchmakers, the question is no longer whether to embrace artificial intelligence – but how to stay relevant in a market where algorithms may soon decide which brands consumers even hear about.

CONSUMERS

The Heirs Are Not Waiting: Why High Net Worth Gen Z Is Already Reshaping Luxury

High net worth Generation Z consumers are influencing luxury brand strategies today, not tomorrow. New research reveals why the industry can no longer defer engagement with the children of affluent families.

CONSUMERS

China’s Luxury Market Reaches Maturity: Why Brands Must Master Innovation and Optimisation to Win

After years of volatility, China’s luxury sector has reached a critical inflection point where growth through market expansion alone is no longer viable – brands must now compete through innovation and operational excellence

DIGITAL

From Data to Decisions: Why Watchmaking’s AI Future Depends on Mastering the Fundamentals

The luxury industry sits on a goldmine of customer data spanning decades. Yet even as AI promises to unlock unprecedented insights, many brands remain trapped in pilot purgatory – enthusiastic about the technology’s potential but struggling to move beyond experimentation. How can this change?

DIGITAL

The AI Revolution Is Happening — But We Don’t See It Yet

Homo sapiens may be 250,000 years old, but the last two centuries have reshaped our species in ways no cave painter or Greek philosopher could have imagined. Still, it feels like the real revolution has only just begun.

luxury Innovation tracker

The Luxury Innovation Tracker™ is a trend and insights tool that helps luxury brands stay ahead by identifying cutting-edge innovations across industries. Screening around 300 initiatives annually across 9 key verticals, it highlights best-in-class digital, retail, and marketing strategies from over 70 top-performing brands.

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Luxury Ads Monitoring

Luxury Ads Monitoring™ is a competitive intelligence tool that tracks and analyzes advertising strategies of 47+ luxury brands across 24 markets, with data refreshed every two days. It monitors over 76,000 ads on Meta platforms, offering insights into creative formats, messaging, and product focus.

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DEMANDTRACKER

DemandTracker™ is a powerful tool that measures luxury consumer interest by analyzing global search demand. Tracking 2.6 billion yearly searches across 64 markets and 88,000 keywords, it provides precise insights into brand and collection popularity for 72 watches and jewelry brands.

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IG Luxury Tracker

The IG Luxury Tracker tracks social media performance of 70 prestigious watch and jewelry brands including Tiffany & Co., Bulgari, Rolex, Cartier, and Patek Philippe, ranking them based on engagement rates, follower growth, and content effectiveness to measure Instagram effectiveness in the luxury sector.

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