Empowering luxury leaders with exclusive insight.

TAG Heuer’s Billion-Dollar Formula for Success

In an exclusive interview for The Luxury Society Podcast’s inaugural episode, TAG Heuer CEO Antoine Pin reveals how the brand’s historic return to Formula 1 aims to conquer new markets, seduce younger consumers, and win the ultimate battle: The one for our wrists.

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Featured Insights

LEADERS

Time for Change: How Watches of Switzerland Is Reinventing Luxury Retail

Brian Duffy, CEO of Watches of Switzerland Group, reveals how the luxury watch powerhouse is defying industry trends through strategic partnerships, digital innovation, and a booming certified pre-owned market

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DIGITAL

Report: WeChat Luxury Index 2024

The newly released WeChat Luxury Index examines how high-end and luxury brands achieve marketing or business objectives on WeChat. The report also showcases a ranking of these brands, evaluating whether their offerings and services on WeChat are developed enough to meet the sophisticated demands of today’s consumers.

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CONSUMERS

Luxury Fast Track: How Formula 1 Is Reshaping The Premium Brand Landscape

As the world’s most glamorous motorsport accelerates into a new era of unprecedented popularity, luxury brands are racing to capitalize on Formula 1’s explosive growth and coveted audience.

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Latest Articles

DIGITAL

Redefine Tmall: A Mega App beyond Transaction

The Luxury Maisons’ Tmall Imperative report release by DLG guides luxury brands in optimising their Tmall strategy amid China’s evolving luxury landscape.

CONSUMERS

Welcome to the Moment of Truth in China’s Luxury Market

While the bullish narrative surrounding the Chinese luxury scene may be misleading and one-sided, luxury houses do need a serious paradigm shift to remain relevant in this fickle market.

CONSUMERS

Report: Decoding Luxury Marketing Milestones in China 2024: Qixi

Is Qixi still a key moment for luxury brands to drive desirability and excitement among Chinese consumers in an increasingly competitive market? DLG (Digital Luxury Group) and Re-Hub delve into this topic in the latest Decoding Luxury Marketing Milestone in China report.

CONSUMERS

The Scent of Luxury: How Inflation, Social Media, and Consumer Behavior Are Reshaping the Prestige Fragrance Industry

The fragrance industry, especially within the prestige segment, has experienced significant transformations as a result of inflation and changing consumer behaviors. These changes have led to redefined pricing strategies, market segmentation, and consumer expectations, presenting new opportunities and challenges for luxury fragrance brands.

CONSUMERS

In the Gloom in China’s Luxury Market, Is 520 Still Relevant?

“Decoding Luxury Marketing Milestones in China 2024: 520” co-release by DLG and Re-Hub reveals that despite challenges, 520 remains crucial for luxury brands, showing increased consumer engagement and strategic adaptability amidst China’s evolving luxury market dynamics.

CONSUMERS

The Anatomy of the Perfect Brand Resort Takeover

Luxury brands are redefining travel through immersive resort takeovers, blending hospitality with brand essence to set a new standard in experiential vacations – discover how these unique partnerships are transforming the luxury travel industry.

DIGITAL

How to court VICs through clienteling?

In a volatile climate, brands across the luxury pyramid are eyeing brand elevation to gain shares of revenue from VICs. While brand elevation essentially boils down to clienteling, what are the main building blocks brands should look at in China?

luxury Innovation tracker

The Luxury Innovation Tracker™ is a trend and insights tool that helps luxury brands stay ahead by identifying cutting-edge innovations across industries. Screening around 300 initiatives annually across 9 key verticals, it highlights best-in-class digital, retail, and marketing strategies from over 70 top-performing brands.

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Luxury Ads Monitoring

Luxury Ads Monitoring™ is a competitive intelligence tool that tracks and analyzes advertising strategies of 47+ luxury brands across 24 markets, with data refreshed every two days. It monitors over 76,000 ads on Meta platforms, offering insights into creative formats, messaging, and product focus.

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DEMANDTRACKER

DemandTracker™ is a powerful tool that measures luxury consumer interest by analyzing global search demand. Tracking 2.6 billion yearly searches across 64 markets and 88,000 keywords, it provides precise insights into brand and collection popularity for 72 watches and jewelry brands.

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IG Luxury Tracker

The IG Luxury Tracker tracks social media performance of 70 prestigious watch and jewelry brands including Tiffany & Co., Bulgari, Rolex, Cartier, and Patek Philippe, ranking them based on engagement rates, follower growth, and content effectiveness to measure Instagram effectiveness in the luxury sector.

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