Luxury Society’s selection of news articles that are not to be missed this week.
Redefine Tmall: A Mega App beyond Transaction
The Luxury Maisons’ Tmall Imperative report release by DLG guides luxury brands in optimising their…
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Luxury Society’s selection of news articles that are not to be missed this week.
1. Louis Vuitton Turns to Facebook Bot to Chat Up Customers Online
Louis Vuitton is bringing in some robotic help for the holidays.
Read this on Bloomberg.
2. Kering Appoints Gregory Boutte as its Chief Client and Digital Officer
French luxury group Kering has appointed Gregory Boutte as its chief client and digital officer, a newly created post, the company said on Monday.
Read this on Reuters.
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3. Chinese Research Confirms Positive Luxury E-commerce Trends
Millennial Chinese consumers are willing, and able, to buy an increasing amount of luxury products online.
Read this on WWD.
4. Chanel Marks ‘Best Year Ever’ with a Trip to Karl Lagerfeld’s Hometown
The French luxury house staged its annual Métiers d’Art show in Hamburg.
Read this on Financial Times.
5. Death of Retail? 2017 Was All About the Empire of Luxury E-Tail
These are the Napoleons busy dividing the shopping streets of the virtual world between them.
Read this on The New York Times.
Cover image credit: Louis Vuitton
