Luxury Society’s selection of news articles that are not to be missed this week.

Luxury Society’s selection of news articles that are not to be missed this week.
1. Longines VP Juan-Carlos Capelli On Why His Company Continues To Invest In Quartz
While enthusiasts swoon for mechanicals, the market is asking for quartz.
Read this on Hodinkee.
2. Tiffany Profits Sparkle as China's Demand for Luxury Rises
Tiffany & Co., which has struggled with online competition and lost its luster with younger shoppers, reported a quarterly profit Wednesday that beat Wall Street's expectations as shoppers in China snapped up its luxury goods.
Read this on The New York Times.
Join Luxury Society to have more articles like this delivered directly to your inbox
3. Rebecca Minkoff Uses VR for Planning Stores
Rebecca Minkoff is trying to crack virtual reality commerce. But even though customers aren't yet shopping in a virtual world, the company is gaining valuable insight from its experiments in the space, and using that data to make business-side decisions around product design and store layout.
Read this on Glossy.
4. Calvin Klein Engages in Long-Term Partnership with Andy Warhol Foundation
Over the course of the next four years, works by Andy Warhol shall find their way on the Calvin Klein runway.
Read this on Forbes.
5. Keeping Pace With the Changing Chinese Consumer
In this month’s China Edit, as Chinese consumer confidence reaches a 10-year high, some trends are worth watching for fashion and beauty brands.
Read this on Business of Fashion.
Cover image credit: Longines