Luxury Society’s selection of news articles that are not to be missed this week.

Luxury Society’s selection of news articles that are not to be missed this week.
1. Luxury Goods Makers Confront Rise of the Robot
Response by European groups to robot revolution is as varied as their runway styles.
Read this on Financial Times.
2. How IWC, the Dark Horse of Swiss Watches, Plans to Take On Rolex
Currently ranked seventh place in terms of sales among high-end Swiss watchmakers, IWC is betting its bold approach can help it reach the top.
Read this on WIRED.
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3. Bottega Veneta Names Daniel Lee as Creative Director
The Italian luxury house has hired the relatively unknown British director of ready-to-wear design at Céline to its creative helm as part of its ongoing turnaround effort.
Read this on NYTimes.
4. LVMH Targets Growing Jewellery Sales with Online Boost
They are the biggest global generation — and their choices are upending business from the US to China.
Read this on Reuters.
Cover image credit: Gucci. Image: Gucci ArtLab in Florence.