Luxury Society’s selection of news articles that are not to be missed this week.
Redefine Tmall: A Mega App beyond Transaction
The Luxury Maisons’ Tmall Imperative report release by DLG guides luxury brands in optimising their…
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Luxury Society’s selection of news articles that are not to be missed this week.
1. Five Ways To Attract Young Retail Customers
The health of many retailers depends on their ability to engage younger cohorts. Here are five tips for attracting and retaining young customers.
Read this on Forbes.
2. Luxury Hotels Aim to Get Smarter About Which Ads Work Best
Curacity and other technology companies are attempting to help luxury hoteliers crack the puzzle of measuring so-called "downstream attribution," or finding out who is persuaded to book hotel stays based on content in magazines and websites.
Read this on Skift.
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3. Kering to Sell Volcom as It Intensifies Focus on Luxury
The group said it has initiated a disposal process.
Read this on WWD.
4. How Live-streaming is Transforming China’s Gray Market for the Digital Age
Livestreaming technology has offered an alternative to the traditional Chinese daigou, or gray market.
Read this on Glossy.
5. Switzerland's Uneven Watch Recovery
2018 Swiss watch exports are off to a roaring start. But the rising Asian tide is not lifting all boats.
Read this on Hodinkee.
