Luxury Society’s selection of news articles that are not to be missed this week.
What We’ve Read: Why Luxury Brands Need to Hire Chief Digital Officers

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.
PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.
In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”
The Fondation Cartier pour l’Art Contemparain building in Paris
Luxury Society’s selection of news articles that are not to be missed this week.
1. Why Luxury Brands Still Hire Chief Digital Officers
In luxury fashion, a chief digital officer still has a purpose in signalling both internally and externally that real time, energy and money is being invested in digital advancements, and that progress is on the horizon.
Read this on Glossy.
2. When Will The U.S. Bounce Back?
A year-end surge in luxury watch sales raises hopes for a U.S. recovery in 2018.
Read this on Hodinkee.
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3. Luxury Goods Titan Arnault Now Richer Than Zuckerberg After Record LVMH Results
Record results from luxury goods conglomerate LVMH help push up the fortune of its longtime CEO Bernard Arnault by $3.5 billion by noon on Friday. He is now the fifth richest person in the world.
Read this on Forbes.
4. Luxury Watchmakers Gear Up for Online Square-Off
The industry showed off its new focus on the digital sphere at the high-end SIHH trade show in Geneva.
Read this on WWD.
5. Chinese and Millennial Shoppers Drive Rebound in Luxury Goods Sales
According to consultancy Bain & Co., worldwide sales of luxury goods such as handbags, shoes and jewelry are growing faster than expected this year due to thriving demand from Chinese customers and young shoppers.
Read this on Reuters.
Writer, Luxury Society
Before joining the editorial team at Luxury Society, Camille worked with a South African magazine, The Month, as well as a Swiss digital publication, Luxuria Lifestyle. She then went on to join the team at a leading business publication in Geneva, Bilan Magazine.