Luxury Society’s selection of news articles that are not to be missed this week.

Luxury Society’s selection of news articles that are not to be missed this week.
1. How Luxury Brands Are Driving New-Gen Online Personalization
Luxury purchases are no longer the domain of the over forty crowd either. Indeed, millennials are also ready to pay more for personalized luxury items and services.
Read this on Forbes.
2. Innovation Starts in China Before Expanding West: Zegna CEO
For Italian brand Ermenegildo Zegna, the focus is on innovations in China, its CEO Gildo Zegna hinted at the WWD Apparel and Retail CEO Summit yesterday.
Read this on Jing Daily.
3. Balmain Returning to Couture For First Time in 16 Years
The Balmain Army is marching into couture. Olivier Rousteing announced plans for the French fashion house to return to the Couture Week calendar this morning at the WWD Retail & Apparel CEO Summit.
Read this on Harper's Bazaar.
4. L'Oreal Jumps as Luxury Cosmetics Get Another Boost in China
L’Oreal SA surged after sales of its high-end cosmetics continued to surge in the third quarter, with Chinese demand leading the world’s biggest maker of beauty products to beat growth estimates.
Read this on Bloomberg.
5. Tudor Is Launching In Japan
The much-loved brand is entering another strong market.
Read this on Hodinkee.
Cover image credit: Balmain