Luxury Society’s selection of news articles that are not to be missed this week.
Redefine Tmall: A Mega App beyond Transaction
The Luxury Maisons’ Tmall Imperative report release by DLG guides luxury brands in optimising their…
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Luxury Society’s selection of news articles that are not to be missed this week.
1. An Honest Take on the Hits and Misses of SIHH 2019
While the troubles of Baselworld have some predicting the death of trade shows, SIHH 2019 was well attended, with the organisers saying, quite credibly, that the fair had 15% more visitors as compared to 2018. The mix of the attendees seems to have changed, however, with more members of the media taking photos of themselves than of the watches.
Read this on SJX Watches.
2. Here Are 5 Shows That Stood Out At Men's Fashion Week Paris
While the Fall/Winter 2019 menswear shows have officially ended with the Paris collections closing out the season, there are some shows we're still talking about.
Read this on Forbes.
3. Luxury Brands Push the Pig In Chinese New Year Campaigns
Here comes 2019, Year of the Pig, the 12th, and last of the 12-year cycle of animals in the Chinese zodiac. Chinese Lunar New Year, a culturally significant holiday equal in importance, family, and optimism to Christmas in the West, is also a crucial opportunity for luxury brands to bump up retail sales. So several fashion, beauty, jewelry and watch brands are offering themed products for the holiday that kicks off Feb. 5.
Read this on Jing Daily.
4. China's Generation Z Teens Spend More and Worry Less Than You Do
They are confident, carefree and spend over $7,000 a year on luxury goods — even before they turn 21.
Read this on Bloomberg.
5. Rihanna Said to be Readying Luxury House With LVMH
LVMH and Rihanna have been in secret talks to launch a luxury house under her name, according to multiple sources.
Read this on WWD.
Cover image credit: FHH
