Luxury Society’s selection of news articles that are not to be missed this week.
Redefine Tmall: A Mega App beyond Transaction
The Luxury Maisons’ Tmall Imperative report release by DLG guides luxury brands in optimising their…
This is the featured image caption
This is the featured image credit
Luxury Society’s selection of news articles that are not to be missed this week.
1. What Is The World's Most Valuable Watch Brand?
Kantar Millward Brown's report ranks the world’s top 100 brands based on brand equity.
Read this on Hodinkee.
2. Western Luxury Brands Angle for Asian Exposure
Financial and aesthetic mergers are mingling the tastes of Europe and China.
Read this on Financial Times.
3. Snapchat Is Working With the Artist Jeff Koons to Create Augmented Reality Lenses
Snapchat partners up with pop culture artist Jeff Koons to integrate his scultpures into the app.
Read this on Adweek.
4. Luxury Brands Are Beating Mass-Market Brands Across Social Media
Fashion luxury brands generally tend to be ahead of travel brands in terms of marketing innovation and sophistication. We’ll continue to watch this space.
— Samantha Shankman
Read this on Skift.
Cover image credit: Rolex
