At the Luxury Society Keynote event in Shanghai, Pablo Mauron, of Digital Luxury Group China, presented on the topic of emerging platforms and technologies and how they are impacting the digital marketing strategies of luxury brands. Watch the video.
VIDEO: Luxury’s Approach to AR, VR, and Livestreaming in China
Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.
PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.
In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”
The Fondation Cartier pour l’Art Contemparain building in Paris
At the Luxury Society Keynote event in Shanghai, Pablo Mauron, of Digital Luxury Group China, presented on the topic of emerging platforms and technologies and how they are impacting the digital marketing strategies of luxury brands. Watch the video.
Watch Pablo Mauron's full presentation with specific examples from brands ranging from Dior to Maybelline to Montblanc, and download his presentation slides below. Pablo is the Managing Director of Digital Luxury Group in China, parent company to Luxury Society.
Registered Luxury Society members can download the complete PDF presentation, New Technologies and New Opportunities for Luxury Brands:
LS KEYNOTE New Technologies and New Opportunities Pablo Mauron DLG China
LS KEYNOTE New Technologies and New Opportunities Pablo Mauron DLG China
Client Development Director, Luxury Society
Elsie Zhang is the client development director of Digital Luxury Group in China