Elsie Zhang

Elsie Zhang is the client development director of Digital Luxury Group in China

Elsie

Zhang

Client Development Director, Luxury Society

Elsie Zhang is the client development director of Digital Luxury Group in China

Latest articles from

Elsie

DIGITAL7 min read

What Luxury Brands Should Know about Xiao Hong Shu Today

It may have a valuation of over US $3 billion, but social commerce platform Xiao Hong Shu (RED) is not without its set of growing pains. Should luxury brands consider…

EVENTS1 min read

VIDEO: China’s Digital Natives and Their Preferences for Luxury Watches

Baidu’s Wan (Grace) Zhang shares exclusive numbers on the Chinese Digital Native (aka Post-90’s) generation, including their points of interest, behaviors, and data specifically related to luxury goods. We also hear from Zhang about which luxury watch brands are resonating best with China’s young generation.

EVENTS1 min read

VIDEO: Learnings from Four Seasons Hotels on Social CRM via WeChat

John Hamilton, Marketing Communications lead at Four Seasons Hotels & Resorts APAC, shared learnings from the group’s efforts to reach Chinese travelers with social CRM on WeChat. Watch the video of his speech.

CONSUMERS9 min read

How to Attract China’s Connected Traveling Shoppers

Luxury brands need to consider what strategies and tactics they can implement to attract China’s digital-savvy traveling shoppers before, during, and after their trip. DLG China’s Elsie Zhang reports.

EVENTS1 min read

VIDEO: Successful Content Strategies and Experience on E-Commerce Platforms in China

Leading luxury fashion e-commerce platform, Mei.com looks for unique ways to engage its young, fashionable Chinese audience. At the occasion of the Luxury Society Keynote event in Shanghai, Thibault Villet, Mei.com’s Co-Founder and CEO, shared the initiatives he and his team have been deploying.

EVENTS1 min read

VIDEO: Luxury’s Approach to AR, VR, and Livestreaming in China

At the Luxury Society Keynote event in Shanghai, Pablo Mauron, of Digital Luxury Group China, presented on the topic of emerging platforms and technologies and how they are impacting the digital marketing strategies of luxury brands. Watch the video.