EVENTS

VIDEO: China’s Digital Natives and Their Preferences for Luxury Watches

by

Elsie Zhang

|

This is the featured image caption
Credit: This is the featured image credit

Baidu’s Wan (Grace) Zhang shares exclusive numbers on the Chinese Digital Native (aka Post-90’s) generation, including their points of interest, behaviors, and data specifically related to luxury goods. We also hear from Zhang about which luxury watch brands are resonating best with China’s young generation.

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

Baidu’s Wan (Grace) Zhang shares exclusive numbers on the Chinese Digital Native (aka Post-90’s) generation, including their points of interest, behaviors, and data specifically related to luxury goods. We also hear from Zhang about which luxury watch brands are resonating best with China’s young generation.

According to an exclusive report by Baidu to Luxury Society Keynote attendees, findings show that millennials are becoming the predominant consumer purchasing group. Wan (Grace) Zhang, General Manager of Baidu in East China, shared more about the current state of “Post 90’s” (those born between 1990 and 2000) individuals including their points of interest and data specifically related to luxury goods.

Cartier was uncovered as a top watch brand among China's digital native generation thanks to its newest ambassador, Lu Han, the well-known singer and actor. Discover more about this key audience for luxury brands and which ones are doing best to reach them in this exclusive video:

Registered Luxury Society members can download the complete PDF presentation:

LS KEYNOTE Digital Natives and Preferences for Watches Grace Zhang Baidu

LS KEYNOTE Digital Natives and Preferences for Watches Grace Zhang Baidu

Elsie Zhang
Elsie Zhang

Client Development Director, Luxury Society

Elsie Zhang is the client development director of Digital Luxury Group in China

EVENTS

VIDEO: China’s Digital Natives and Their Preferences for Luxury Watches

by

Elsie Zhang

|

This is the featured image caption
Credit : This is the featured image credit

Baidu’s Wan (Grace) Zhang shares exclusive numbers on the Chinese Digital Native (aka Post-90’s) generation, including their points of interest, behaviors, and data specifically related to luxury goods. We also hear from Zhang about which luxury watch brands are resonating best with China’s young generation.

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

Baidu’s Wan (Grace) Zhang shares exclusive numbers on the Chinese Digital Native (aka Post-90’s) generation, including their points of interest, behaviors, and data specifically related to luxury goods. We also hear from Zhang about which luxury watch brands are resonating best with China’s young generation.

According to an exclusive report by Baidu to Luxury Society Keynote attendees, findings show that millennials are becoming the predominant consumer purchasing group. Wan (Grace) Zhang, General Manager of Baidu in East China, shared more about the current state of “Post 90’s” (those born between 1990 and 2000) individuals including their points of interest and data specifically related to luxury goods.

Cartier was uncovered as a top watch brand among China's digital native generation thanks to its newest ambassador, Lu Han, the well-known singer and actor. Discover more about this key audience for luxury brands and which ones are doing best to reach them in this exclusive video:

Registered Luxury Society members can download the complete PDF presentation:

LS KEYNOTE Digital Natives and Preferences for Watches Grace Zhang Baidu

LS KEYNOTE Digital Natives and Preferences for Watches Grace Zhang Baidu

Elsie Zhang
Elsie Zhang

Client Development Director, Luxury Society

Elsie Zhang is the client development director of Digital Luxury Group in China

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