CONSUMERS

Participate in Our Survey and Enter to Win a Luxury Watch

There are still many questions regarding consumer behaviour and the drivers behind consumers who are interested in the second-hand luxury market. Offer your feedback for a chance to win big!

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There are still many questions regarding consumer behaviour and the drivers behind consumers who are interested in the second-hand luxury market. Offer your feedback for a chance to win big!

This survey has now been closed. Please stay tuned for April 25 when we will select and announce the lucky winner!

The resale luxury market is expected to represent over 9 percent of the personal luxury market by 2021 and to grow four times faster than the personal luxury market in the coming years. Over the last four years, searches for “used” watches have grown 10 percent annually, and watches now represent 10 percent of pre-owned luxury purchases (compared to 40 percent handbags, but ahead of jewellery, accessories, and shoes).

Unexpected players, such as eBay, are beginning to make their mark in this space, boasting the capability of selling watches valued at over $100k and enjoying a daily average of over 150k live listings for luxury watches. There are still many questions regarding consumer behaviour and the drivers behind consumers who are willing to buy, sell, or trade items over $5,000 on the same platforms that sell everyday, low-budget items.

While a wealth of market research focuses on the resale of luxury apparel and accessories, we are hoping to find more information on the resale watch market space. With this in mind, we invite you to participate in this survey to assist us in unraveling the motivating factors for the rise of the resale watch market space and its key players. The survey will take approx. 15 minutes and you can enter into our prize draw for a Frederique Constant Flyback Chronograph Manufacture (ref. FC-760MC4H6).

TAKE THE SURVEY HERE

Disclaimer: Only one winner will be selected. Eligibility and terms and conditions do apply. Please see details after survey completion.

Luxury Society Team
Luxury Society Team

Luxury Society is the leading resource for luxury professionals across the world. A trusted content resource for industry executives, Luxury Society offers a global perspective on all things luxury with studies and features by in-house experts at DLG (Digital Luxury Group); curated news articles from leading media outlets; as well as in-depth interviews with business leaders. Luxury Society is a division of DLG, an integrated marketing agency that provides a diverse range of digital services for luxury brands.

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