CONSUMERS

The Deep Dive: Can Luxury’s Phenomenal Resurrection Last?

by

Luxury Society Team

|

This is the featured image caption
Credit: This is the featured image credit

Luxury Society is proud to reveal the next iteration of our Deep Dive report, a dedicated mini-site that brings together all our analysis, interviews, and exclusive data in one place for our readers.

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

Luxury Society is proud to reveal the next iteration of our Deep Dive report, a dedicated mini-site that brings together all our analysis, interviews, and exclusive data in one place for our readers.

One year later from when we embarked on The Deep Dive, our new series that takes an in-depth look at the big issues and topics affecting the luxury market, and how the industry has responded to them, the same lingering question has remained. How long can luxury's bounceback to growth last?

This summer, despite the ongoing challenges in the market: the ongoing conflict between Russia and Ukraine, soaring inflation, and the lingering effects of the global COVID-19 pandemic, the sensational results from luxury goods companies have continued their upward trend demonstrating the resilence and ingenuity of the industry in remaining relevant with its consumers.

And while the final findings from our report were released earlier this year, we really wanted to present The Deep Dive in its entirety in what we believe is the best way: through its own online website, complete with a downloadable PDF version.

Featuring our market analysis, exclusive interviews, and data, The Deep Dive brings together the work of the Luxury Society team over the past year and the lessons that still apply to the ever-changing landscape of our industry.

We hope you enjoy reading the report in full.

Luxury Society Team
Luxury Society Team

Staff, Luxury Society

Luxury Society is the leading resource for luxury professionals across the world. A trusted content resource for industry executives, Luxury Society offers a global perspective on all things luxury with studies and features by in-house experts at DLG (Digital Luxury Group); curated news articles from leading media outlets; as well as in-depth interviews with business leaders. Luxury Society is a division of DLG, an integrated marketing agency that provides a diverse range of digital services for luxury brands.

CONSUMERS

The Deep Dive: Can Luxury’s Phenomenal Resurrection Last?

by

Luxury Society Team

|

This is the featured image caption
Credit : This is the featured image credit

Luxury Society is proud to reveal the next iteration of our Deep Dive report, a dedicated mini-site that brings together all our analysis, interviews, and exclusive data in one place for our readers.

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

Luxury Society is proud to reveal the next iteration of our Deep Dive report, a dedicated mini-site that brings together all our analysis, interviews, and exclusive data in one place for our readers.

One year later from when we embarked on The Deep Dive, our new series that takes an in-depth look at the big issues and topics affecting the luxury market, and how the industry has responded to them, the same lingering question has remained. How long can luxury's bounceback to growth last?

This summer, despite the ongoing challenges in the market: the ongoing conflict between Russia and Ukraine, soaring inflation, and the lingering effects of the global COVID-19 pandemic, the sensational results from luxury goods companies have continued their upward trend demonstrating the resilence and ingenuity of the industry in remaining relevant with its consumers.

And while the final findings from our report were released earlier this year, we really wanted to present The Deep Dive in its entirety in what we believe is the best way: through its own online website, complete with a downloadable PDF version.

Featuring our market analysis, exclusive interviews, and data, The Deep Dive brings together the work of the Luxury Society team over the past year and the lessons that still apply to the ever-changing landscape of our industry.

We hope you enjoy reading the report in full.

Luxury Society Team
Luxury Society Team

Staff, Luxury Society

Luxury Society is the leading resource for luxury professionals across the world. A trusted content resource for industry executives, Luxury Society offers a global perspective on all things luxury with studies and features by in-house experts at DLG (Digital Luxury Group); curated news articles from leading media outlets; as well as in-depth interviews with business leaders. Luxury Society is a division of DLG, an integrated marketing agency that provides a diverse range of digital services for luxury brands.

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